There are few items more closely associated with the communications industry than press releases – it’s important for people interested in the field or new to a communications job to understand the purpose of a press release and to know how to write one.
Here are some tips for writing a great press release:
Organizations use press releases to relay important announcements to key audiences, including investors, consumers and the media.
Organizations or their representatives can send press releases directly to key stakeholders or through services such as PR Newswire or Business Wire, which specialize in press release distribution.
The following points are important to remember when writing a press release:
Despite the rise in corporate social media accounts and digital media, a standard press release is still a key tool in business. Press releases remain a valuable and reliable source of information for investors, consumers and the media. Additionally, press releases are often the core building block for other forms of communication – a company might link to a press release in a tweet, or use language from a press release in a video of a CEO, a letter to employees, or on a call with investors and analysts.
The next steps following a press release vary based on the goal. Is an organization launching a new initiative that it wants the public to be aware of? In that case, it makes sense to follow up with media interviews to broadcast the company’s message.
Headline Describing the Main Point
Subhead Providing Additional Detail or Describing Secondary Announcement
CITY, State, Date – Opening paragraph providing clear announcement.
Quote from CEO or other organizational leader offering support or rationale for the announcement.
Paragraph providing additional details.
About [Organization Name]
Boilerplate description of the organization.
Contact
Contact Name
Title / Organization Name
Telephone
E-Mail
Once you have the template filled in, the finished product will highlight all of the key parts of your announcement in an engaging and compelling way.
Next, get more career tips for internships and entry-level jobs such as How to Be a Team Player and find answers to common interview questions such as What Motivates You?
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