You’re applying to a great job for college students on WayUp, and you see that the employer has made submitting a cover letter optional. Do you write one or just ignore it and apply anyway?
The answer is if you really want the job, then yes, you should absolutely submit a cover letter. “Students shouldn’t waste their time otherwise,” admits Liane Hadjuch, a former campus recruiter for RBC Capital Markets. “Cover letters tend to hurt you because so many people have mistakes or a generic template where they just change the name of the company.”
“If you’re going to do it, it should be a value add,” she suggests. “Something that hasn’t already been said in your application otherwise.”
So if you decide to submit, here’s how you can make sure that your cover letter really adds to your application and gives you a competitive edge.
Tell a story that speaks to qualifications in the job description.
Many times, interviewers will ask questions like, “Tell me about an accomplishment you’re most proud of” or “Why should we hire you?” These questions are meant to conjure a specific scenario that can help the employer determine how great of a fit you are for the role (and how you’ll perform in the job). Your cover letter is a great way to answer these questions right off the bat. Find a few of the job qualifications that match your own, and tell a story about a time when you solved a problem under pressure or found a mistake that everyone else missed.
For more cover letter tips, check out this simple guide to an impressive cover letter.
Strive to be original.
If you want to be a competitive candidate, don’t do what everyone else does. That means you shouldn’t be writing a generic, one-size-fits-all cover letter and sending it off to your first or second choice jobs. There are two key ways you can ensure that your cover letter stands out. First, make sure you’re addressing your cover letter to a real person instead of writing, “To Whom It May Concern.” This will show that you’ve done your homework on the company and will help to personalize your cover letter. Check out a few other overused phrases to delete from your cover letter.
Secondly, talk about what attracted you to the company and why you’re excited by the opportunity to join this particular team. Remember that you shouldn’t kiss up to the employer, but you should show that you’re eager to hear back from a company that has impacted you as a job seeker.
Explain something that needs more clarification.
Whether it’s a gap in employment, a change in career paths or the fact that your major and your career choice don’t match, you can explain yourself and your motivations through your cover letter. This can help employers to better understand your idea of your career path and why you want this particular job. Remember that as you’re clarifying, you shouldn’t make it seem like you’re apologizing or making excuses. Don’t spend too much time explaining yourself, just explain why you’re interested in the position, what led you to it and how your alternative background can be an advantage–then quickly move on. For example, if you’re a Psychology major applying for a Customer Support role, you can say something like, “I was first introduced to customer support during my junior year internship, where I discovered that my Psychology background helped me to go a step further in collecting and analyzing data, optimizing the company’s understanding of user behavior.”
Remember that you should only be putting in this much effort if you truly want this job! If that’s the case, follow these tips, double check that your cover letter is error-free and send it off! Employers will be impressed that you went the extra mile to submit a great cover letter.
It’s important to note however that most jobs on WayUp don’t require a cover letter, so if you’d rather skip the more traditional application process, we’ve got your back!
Top Photo Credit: blog.greatvectors.com
