A required skill set totally depends on which team you’re on as an Associate Product Marketing Manager. For example, the folks on the B2B Marketing teams (such as AdWords) were often required to be pretty good with numbers and analytical thinking. The people on the Consumer Marketing side (like me) were required to be out-of-the-box, creative thinkers. There’s also the internal operations team on Marketing, whose APMMs are mainly made up of former consultants and bankers.
No matter what team you’re on, skills that are necessary for all APMMs are: knowledge about Google, scrappiness, ability to think out of the box, and (not sure if this is a skill) curiosity. Finally, every single APMM must absolutely love Google, since our job is often to try and get others to love Google.
Source: Liz worked at Google for two years as an Associate Product Marketing Manager (APMM), then got promoted to Product Marketing Manager (PMM). Her first year was on the Google Search App, then the Brand and Partnerships team in Mountain View, and her second year was leading Brand in India.
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