Getting your degree is a major investment in yourself, but your learning shouldn’t stop there. While a science or liberal arts education can serve as an important foundation for your other skills, you’re still going to need those “other skills” to get the job you want.
And we’ve all seen those “other skills” on job descriptions. Stuff like Google Analytics or Facebook Ads Manager. As it turns out, having digital skills like these is the key, not only to getting a job in a hyper-competitive market, but also to getting a job you actually want. With the right skills on your resume, you can fast-forward your career two or three years and start making more money and having a better title, right after graduation.
And that’s what Pathstream—an online learning platform dedicated to getting people like you equipped with essential digital skills—does best. They work directly with leading tech companies to develop curriculum that will get you job-ready.
Here are five digital skills certificates offered by Pathstream and the careers they can help you get.
1. Digital Marketing With Facebook
Facebook is the most popular social network in the world—and its marketing tools have become an essential part of any great digital marketer’s skill set. Through Pathstream’s Facebook Digital Marketing certificate, you’ll learn not only how to create and manage digital marketing campaigns on Facebook and Instagram, but also how to launch email marketing with MailChimp, A/B test campaigns, and analyze marketing results with Google Analytics.
The best part: whether you’re working with Facebook or any other digital marketing platform, you can use these skills to drive success for a business.
Jobs You Could Get: Digital Marketing Analyst, Content Marketing Specialist, Digital Ads Specialist, Digital Campaign Manager, Social Media Specialist, and many more!
Salary You Could Expect: According to Burning Glass, the average salary of a Digital Marketing Specialist is $60,000. Marketers with these digital skills make an average of $7,000 more than those without them.
2. Virtual Reality / Augmented Reality In Unity
Unity is one of the most popular video game engines in the world. From Pokémon to NASCAR, some of the most iconic imprints in gaming have created games with the Unity engine. It’s also on the forefront of the VR/AR movement. In this certificate program, you’ll learn essential skills like 3D modeling, 3D rendering, user interface design, and how to work with systems like the Oculus Go.
With these skills, you’ll be qualified for roles at over 300,000 companies.
Jobs You Could Get: 3D Designer, 3D Animator, AR/VR Developer, Creative Director, Level Designer, Game Designer, Unity Programmer, VR Engineer, and many more!
Salary You Could Expect: According to Burning Glass, the average starting salary for someone with real-time 3D skills is $86,533.
3. Data Analytics With Tableau
Tableau is the advanced data analysis tool used by some of the most prestigious employers in the world. Big Four accounting firms, top banks, and even consumer goods companies rely on data analysts using Tableau to produce some of their most critical business insights. If you’ve got your eye on one of the Top 10 Business Employers, business school, and the c-suite, getting certified with Tableau skills will put you on the right path.
Plus, job security is well within reach for data analysts: Over 1,000,000 data analysts were hired in the past 12 months.
Jobs You Could Get: Data Analyst, Financial Analyst, Business Intelligence Consultant, Digital Analytics Specialist, Junior Data Scientist, Program Analyst, and many more!
Salary You Could Expect: According to Glassdoor, the average salary for a Data Analyst is $62,453.
4. Salesforce Administration
It’s often said that sales is the heart of any business. Well, Salesforce is the heart of almost every sales team. The platform became one of the most ubiquitous names in business by creating the ultimate customer relationship management tool. In this course, you’ll learn how to be a Salesforce Administrator, which opens up an array of secure, well-paying jobs in sales and analytics to you.
Jobs You Could Get: Salesforce Administrator, Salesforce Consultant, Sales Consultant, Sales Analyst, Salesforce Business Analyst, and many more!
Salary You Could Expect: According to Burning Glass, the average salary for a Salesforce Administrator is $95,000.
5. Project Management With Asana
“Manager” isn’t just a title. It’s a description of someone who uses specific skills to bring teams together and get projects done. If you’re aiming for a job leading teams, creating exciting products, and meeting deadlines, then learning how to navigate one of the premier project management tools, Asana, is a sure-fire way to begin.
Looking for job security AND growth? In the past 12 months, companies posted over 1.2 million roles requiring project management skills.
Jobs You Could Get: IT Project Manager, Project Coordinator, Project Manager, Project Specialist, Technical Project Manager, Technology Manager, Infrastructure Project Manager, and many more!
Salary You Could Expect: According to Glassdoor, the average salary for a Project Manager is $66,137.
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