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Creative Brand/Public Relations Internship: Summer 2024

Learn more about Lands' End
Lands' End

Lands' End

Creative Brand/Public Relations Internship: Summer 2024

Dodgeville, WI
Internship
Paid
  • Responsibilities

    At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to work.

    As an intern, you will join over 5,000 talented individuals who are leaders, critical thinkers, accountable, curious, flexible and results-minded all driving toward the same goal - to delight customers and drive sales through multiple channels. In addition, you will join a diverse group of individuals from a variety of colleges, universities and areas of study. Some highlights of our internship program include:

    • Twelve-week program: May 20 - August 9, 2024
    • Paid Internship: $20.00 per hour
    • Relocation Assistance
    • Summer Hours: Work ends on Fridays at 1pm
    • Team building and networking activities
    • Group projects and career-building workshops
    • Leadership and cross-functional learning opportunities
    • Assigned mentor focused on your growth and development
    • Senior leader speaker series
    • Lands' End merchandise 50% discount

    Our internship program is designed with future leaders in mind and serves as a pipeline for top talent. The Intern experience at Lands' End is a comprehensive development-based role, designed to facilitate a robust brand marketing, communication and social media career path. Interns will be immersed and integrated in the various functions of brand marketing, PR and social media while gaining valuable hands-on experience in skill competency areas.

    Roles and Responsibilities:

    • Provide administrative support by aiding in tracking media placements, clothing and accessory samples, etc.
    • Monitor news coverage and social media channels for brand mentions.
    • Assist in pulling analytics for PR and social recaps from platforms such as Muck Rack, Sprinklr, Unmetric, CreatorIQ.
    • Assist in scheduling posts for social media editorial calendar via publishing tools (Sprinklr).
    • Maintain media lists and research reporters and media outlets to broaden outreach into new areas.
    • Participate in brainstorming upcoming launch strategies.
    • Support brand marketing seasonal planning.
    • Support seasonal media and influencer mailings.
    • Analyze competitors and industry trends for key launches.
    • Participate in the summer project with fellow interns that will be presented to leadership.
  • Industry
    Apparel and Fashion
  • About Us

    Lands' End is a leading multi-channel international retailer of casual clothing, accessories, footwear and home products. Lands' End is legendary for high- quality products at an exceptional value, plus a commitment to world-class customer service.