ACQUISITION MARKETING LEAD ANALYST

As a Barclays’ Acquisitions Marketing Lead Analyst, you will drive acquisitions strategy and optimize investment decisions for the Retail card business. You’re responsible for analytics to drive profitable new account growth and optimizing investment decisions across offer, targeting, and partner risk/reward valuations. Providing analytical support to key partners in the Retail business while providing thought leadership to identify business opportunities. 

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

WHAT WILL YOU BE DOING?

• Developing analytical strategy to achieve acquisitions dual goal of new accounts growth and driving portfolio profitability 

• Enhancing analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing 

• Communicating clearly and concisely with various stakeholders including external partners and key decision forums

• Measuring, monitoring and benchmarking all aspects of acquisitions performance against the Plan, Year on Year and Competition

• Leveraging cutting edge tools and techniques to optimize risk versus reward decisions around offer targeting, channel and partner optimization 

• Creating continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market through analytics

WHAT WE’RE LOOKING FOR:

• Bachelor’s degree in Mathematics, Science, Business, Statistics, Finance, Economics, Engineering, or related field

• 3+ years of experience in Analytics, Consulting, Financial Services, or related field

• Excellent analytical, technical and statistical skills

• Be highly detail-oriented and show a high degree of intellectual curiosity and rigor

SKILLS THAT WILL HELP YOU IN THE ROLE:

• Graduate studies, Masters or PHD 

• Experience in marketing analytics or Credit Risk within credit card industry

• 5+ years of experience in Analytics, Consulting, Financial Services, or related field

• Superior communication skills with proven leadership qualities

WHERE WILL YOU BE WORKING?

Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.

We’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 50 countries and employing around 83,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.