We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

COMPANY DESCRIPTION

As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

Do you demand the best from your professional career? Are you inspired by excellence? At SAP, you have the power to make a real impact. As the global market leader for business software, SAP helps companies and organizations in more than 25 industries to run better.

PURPOSE AND OBJECTIVES

SAP runs it´s Go-to-Market with a clear focus on industry specific needs. The main objectives of this organization is:

• A focus on growth, and investing for sustainable growth
• Customer centricity at the heart of everything we do
• Co-innovation and acceleration of new business models
• Execution for, with and on behalf of the Regions – not instead of

To achieve the next level of success, we are looking for a Marketing Specialist in the Industry Solutions Marketing organization. This person will assist in defining and executing marketing strategy in alignment with the overall industry GTM model

EXPECTATIONS AND TASKS

• Work with Industry Solutions Marketing Leaders to craft and demonstrate a visionary digital story for their industries across the customer life cycle to show how SAP enables organizations address their business opportunities and challenges
• Knowledgably collaborate with industry thought leaders and solution experts to jointly develop industry relevant messaging and positioning that will be integrated into marketing programs and campaigns
• Collaborate closely with regions and market units on marketing campaigns
• Develop core industry relevant assets and ensure respective rollout and availability to global/regional marketing program managers and execution teams
• Drive awareness of SAP as an innovative company through creative social media and digital marketing approaches
• Support yearly Industry operational GTM, portfolio, and planning process
• Support reporting / analysis to recommend fact-based marketing approaches.
• Ensure flawless execution and associated change management of the above in a simplified methodology
• Work from an SAP office in the US

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

• Bachelor’s degree required, Master’s preferred.
• Experienced with marketing strategy and digital marketing.
• Well versed with marketing to a variety of industries.
• Fluent in English language
• Experienced written and presentation skills
• Strong entrepreneurial skills, ability to “think out of the box” and drive innovation from idea through execution, to completion
• Effectively drive execution within highly matrixed landscape
• Strong ability to collaborate across virtual teams to achieve combined goals
• Skilled in storytelling, positioning and messaging the business value of technology solutions
• Convincing attitude / presence & drive with strong focus on results and execution
• Multicultural work experience in several organizations, countries or locations is a plus

WORK EXPERIENCE

• 3 to 4 years expertise crafting and executing marketing and content strategy and associated initiatives, and developing messaging and core assets to build market awareness and support pipeline creation working with regional and country sales and marketing teams
• Digital marketing and social media experience is desired

Preferred - to ramp up with a local mentor. However, as many team members are remote this may be moot

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $65,000 - $100,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 382413 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: Virtual - USA #LI-Hybrid

At SAP, we're not just shaping the future, we're creating it with a collaborative spirit, a drive for high performance, and a commitment to continuous learning. SAP's purpose is to help the world run better and improve people's lives with sustainability at the core. Our integrated applications connect all parts of a business into an intelligent suite on a fully digital platform. With the largest cloud portfolio on the market, world-class benefits, and recognition for your individual contributions, we're here to empower you to bring out your best.