Red Bull Student Brand Managers (SBMs) are a part of the most dynamic and empowered student ambassador program in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.
CAMPUS MISSION
Represent Red Bull on campus by living and breathing the Red Bull personality traits and company values
Spot trends and identify opportunities to integrate the brand by conducting campus research
Establish and maintain relationships while supporting key university bodies and individuals, including key opinion leaders on campus to keep the brand desirable
Ensure a positive and credible Red Bull brand image is delivered amongst the student community by continually activating creative, innovative and daring initiatives (including social tactics)
Drive the entrepreneurial, innovative and creative implementation of Red Bull's marketing mix on campus
Create, maintain and grow a strong brand on campus
Contribute to the infusion of Red Bull into student life - a ‘lifestyle choice’ to be continued post university
PRODUCT AND BRAND SUPPORT
Maintain a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do
Drive trial ("seed" the product) through key moments of need and develop new usage situations for Red Bull by demonstrating the efficacy of the product
Continually seek opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market and with an entrepreneurial approach
Leverage relevant World of Red Bull assets on campus
SALES SUPPORT
Develop and execute targeted sales and marketing plans to meet the needs of students on campus
Collaborate with Off & On Premise Sales to maximize sales and distribution on and around campus
MANAGEMENT AND ADMINISTRATION
Complete the communication and reporting tasks associated with the SBM role in a timely manner and with accuracy
Achieve set goals and meet all deadlines
Deliver executional excellence and show love for the details in all areas of the role
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
Access to a car for getting the job duties done
Proven track record of accomplishments prior to joining Red Bull
Charismatic and outgoing personality
Connected with a variety of key influential groups on campus
Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus
Social chameleon - have the ability to work with a variety of groups and organizations
Passionate about the Red Bull brand
Possess an entrepreneurial spirit
Must be in good standing with the school
Creative mind, with prior successes in driving the creative process
Functional knowledge of social networking
Responsible
Self motivated
Lives and represents the Red Bull brand
Social, outgoing, friendly, well connected
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.