Business Case: Unilever takes pride in being a disruptor in the market that offers strong brands that deliver pleasurable experiences for current and potential customers while also making a positive impact on the world. Develop a business case to speak to how Unilever can efficiently, effectively and most sustainably conquer one of the following:

1. Reach the African American consumer with products, such as a) Dove Men + Care - targeting AA men or b) Hellmann’s - targeting AA Families
2. Extend the ice cream season from a few months per year to a full year experience
3. Make Lipton Recipe Secrets Onion Mix more relevant to millennials.
4. Work across our brands to leverage a subscription order model through our retailers that specifically target men
5. Make Klondike the #1 ice cream of choice for millennials
6. Free Choice - Have a unique idea for Unilever? Share it. We look forward to hearing your creative and innovative recommendation!

Unilever's UniGame is open to undergraduate and graduate students across the globe!

Submissions Accepted: September 29, 2017 to November 27, 2017

Voting: November 28, 2017 to December 11, 2017

Finalists Announced: December 15, 2017

National Competition in NYC: February 2018

Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life.