Manager, Competitive Intelligence

Zenith

Manager, Competitive Intelligence

Birmingham, MI
Full Time
Paid
  • Responsibilities

    Job Description

    Organizational

    The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s clientbase. Our goal is to daily deliver the most accurate, most timely and most granular competitive media spending reports & analysis in our client’s categories.

    Individual

    The position of the Competitive Intelligence Supervisor is to act as the primary contact for competitive media requests and workflow. The Supervisor has a strong knowledge of the market & industry trends and will assume a leadership position on the clients’ business needs/concerns. The Supervisor is an intricate component to the Competitive team with strong teamwork and delegation skills. The Supervisor will report to the SVP - Competitive Intelligence and/or the Associate Director of Competitive Intelligence.

    Responsibilities:

    Individual

    • Lead the development of imaginative reports based on understanding of our clients businesses.
    • Ability to think and write in a logical flow; competently present and defend analysis daily.
    • Proficient in Excel and PowerPoint; open and able to learn new software and innovative ways of using old software.
    • Proficient writing and public speaking skills.
    • Willing to work with others as well as be a self-sufficient

    Organizational

    • Can write and present research analysis and understand media plans.
    • Communicate with clients, and other agency departments
    • Foster internal/agency communications and relationships.
    • Establish vendor relationships.

    Team

    • Train competitive assistants in a variety of required systems and processes.
    • Encourage creativity and pro-activity of competitive team.
    • Supervise work flow to guarantee timely delivery of projects.
  • Qualifications

    Qualifications

    • 3-4 years of experience in media research, planning, strategy, or account management.
    • Agency experience not necessary but would be a plus.
    • Proficient across all channels (print, TV, radio, interactive, OOH).
    • Have solid command of industry research and trends.
    • Organized, detail oriented. Expects excellence and accuracy.
    • Familiar with Vivvix or Pathmatics.

    Additional Information

    This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

    All your information will be kept confidential according to EEO guidelines.

  • Industry
    Education