Job Description

Opportunity at a Glance

THIS IS AN IN-OFFICE OPPORTUNITY

The Product Marketing Manager plays a pivotal role in driving the success of our programs through strategic planning, compelling storytelling, and data-driven marketing initiatives. This position is responsible for developing go-to-market strategies, overseeing paid media campaigns, and creating impactful program messaging to connect with target audiences. The ideal candidate will have a strong background in market research, cross-functional collaboration, and performance analysis, paired with exceptional communication skills and the ability to thrive in a fast-paced environment. This role is critical in ensuring consistent messaging, optimizing marketing efforts, and delivering measurable results that align with Chamberlain University’s goals.

Responsibilities

• Develop and implement comprehensive go-to-market plans, including product launches, positioning, and messaging to drive awareness and engagement.

• Leverage storytelling techniques to articulate the product’s value proposition, connecting its features and benefits to the needs and aspirations of target audiences.

• Conduct in-depth market research to identify customer needs, industry trends, and competitive dynamics, using insights to inform marketing strategies.

• Partner with product management, enrollment, and creative teams to ensure consistent messaging and alignment across all touchpoints.

• Oversee paid media strategies and collaborate with the media team to execute campaigns that amplify product and institution messaging and maximize reach and engagement.

• Develop presentations to empower internal teams with the knowledge and resources needed to effectively communicate product benefits to prospects.

• Performs other duties as assigned.

• Complies with all policies and standards.

Qualifications

• Bachelor’s Degree in marketing, business, communications, or related field required, or Master’s Degree preferred.
• 6+ years of Marketing experience required.
• Proficiency in Microsoft Office, with advanced skills in Excel and PowerPoint, including the ability to create detailed reports, analyze data, and design impactful presentations.
• Proven ability to develop and execute go-to-market strategies including product launches, positioning, and messaging.
• Strong ability to craft compelling narratives that resonate with target audiences and communicate product value effectively.
• Experience conducting market research, analyzing industry trends, and understanding customer needs to inform strategy.
• Familiarity with paid media strategies and digital advertising platforms (Google Ads, social media advertising, etc.)
• Demonstrated ability to work cross-functionally with teams across Adtalem.
• Ability to analyze marketing metrics, measure campaign success, and refine strategies based on data insights.
• Strong organizational skills and ability to manage multiple projects and deadlines in a fast-paced environment.
• Exceptional written and verbal communication skills, with experience crafting marketing materials and presentations.
• Able and willing to travel about 20% of the time.

Additional Information

_In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696 and $124,230. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:_

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• _12 Paid Holidays

For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance._

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation