Thanks for your interest in Success Academy! Running the largest, fastest-growing, and highest-performing network of public charter schools in New York City takes a village - families, children, teachers, staff and faculty, advocates and supporters alike. We would love to welcome you to our community! We work tirelessly every day to ensure each child in NYC has access to a fun, rigorous, whole-child education regardless of zip code or economic status. When you join SA, you play a part in giving every student who walks through the doors of one of our 53 schools in NYC a fair shot at reaching his or her potential.

Job Description

Success Academy Charter Schools is seeking a Senior Specialist, Conversion Rate Optimization (CRO). We are looking for a data driven and strategic thinker with experience in data analysis, A/B testing, and conversion rate optimization to drive a frictionless family experience throughout the marketing funnel. This position reports to our Director of Lifecycle Marketing.

As our CRO Senior Specialist, you will synthesize data, heatmaps, funnel reporting, and other customer feedback touchpoints to inform and prioritize a testing roadmap. You will be conversant in market trends, dive deep into experiment data and collaborate with our technology and product owners to drive our business goals and key marketing initiatives.

Key Responsibilities Include:

• Create and implement A/B testing roadmap, including regular readouts on performance

• Monitor and analyze key performance metrics, optimize website traffic and user engagement to drive conversion and lead capture

• Report on industry trends and best practices in website marketing, actively suggesting and testing new ideas and approaches

• Monitor our marketing and enrollment funnels daily to identify leaks and suggest and implement strategies for improvement

• Support lead generation efforts with site forms, pop-ups, quizzes, surveys and other strategies

Required Qualifications

• 3-5 years of relevant experience

• Bachelor's Degree in a relevant field

• Strong knowledge of website analytics and reporting

• Knowledge of testing platforms like VWO, and best practices

• Data-driven approach to CRO and campaign management

• Familiarity with web development platforms like Hubspot, Instapage, Wordpress

• Strong communicator with an ability to synthesize complex information

• Organized, detail-oriented, and deadline driven

• Nimble problem solver with a bias toward action

• Familiarity with SEO and SEM

• Experience driving integrations with and/or improving an existing tech stack a plus

Compensation Range

Annual Salary: $90,000.00 - $110,000.00

Exact compensation may vary based on skills and experience.

Already an employee of Success Academies? Please go to your Okta Dashboard> Workday> Applications> Career to apply via our Internal Careers page.

We are an equal opportunity employer and value diversity at our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We actively seek applications from people of all backgrounds to strengthen our community and the perspectives needed to flourish in a multicultural world. Success Academy offers a full benefits program and opportunities for professional growth. Learn more about our philosophy, benefits, and team at https://jobs.successacademies.org/working-here/ .

Success Academy Charter Schools does not offer employment-based immigration sponsorship.

Our dual mission is to: Build exceptional, world-class public schools that prove children from all backgrounds can succeed in college and life; serve as a catalyst and national model for school reform, and help change public policies that prevent children from having access to opportunity.