The Social Media Coordinator will sit on EF Educational Tours’ Marketing and Creative team and report to the Social Media Manager. This person will be responsible for supporting all organic activity across our EF Educational Tours and EF Explore America social media channels, with the goal of driving brand and product awareness, engagement and trust.

Core responsibilities include but aren’t limited to:

• Scheduling and posting organic content across all EF Educational Tours and Explore America platforms such as Facebook, Twitter, Instagram, TikTok, Pinterest, Giphy and YouTube

• Supporting the Social Media Manager with all aspects of organic social media management

• Engage with our followers and customers across channels alongside the Community Manager, tailoring content to different audiences and building rapport and relationships with online followers.

• Supporting content creation efforts including concepting and executing videos for TikTok.

• Collecting, analyzing, and reporting on KPIs on all organic social activity.

You’ll be expected to collaborate effectively with the rest of the marketing and creative team, sales, the customer service team, and many other key stakeholders across the business. You’ll also be communicating daily both publicly and privately (via our social channels) with potential and existing customers and high-profile partner organizations so your writing skills need to be top-notch and your communication style needs to be professional-yet-engaging.

We’re looking for a highly active social media user, who is in tune with the latest social trends, features and functionality (and wants to tap into them), who proactively puts forward new ideas, and who can show how those ideas support our business objectives.

We are looking for a smart, dynamic, and energetic marketer who is passionate about quickly growing their skills in developing and bring to life engaging, on-brand, social media-first content ideas and campaigns that stem directly from our organic content strategy and serve to inspire, engage, inform and excite EF Educational Tours’ audiences. This role is for someone who views no assignment as too big or too small, an entrepreneur who can live up to our value that “nothing is impossible.”

WHAT YOU'LL DO:

• Curate, create, schedule, and post content across all social media channels

• Engage positively with customers and followers on social media while maintaining a unified brand voice across all social channels

• Create proactive opportunities across social channels to promote positive engagements with our brand and build trust

• Collect, store, and post user-generated content to be used on various social platforms and in various marketing materials

• Assist the Social Media Manager in maintaining a monthly content calendar of upcoming events, promotions, and content to be published across social channels

• Develop, oversee, and execute social media campaigns, contests, and projects

• Track all relevant social media metrics and report monthly on agreed social media KPIs

• Stay up to date on all social media trends, memes, platform updates, competitor and industry trends

• Report regularly to the marketing team on relevant social topics and information

WHO YOU ARE:

• 1-2 years of professional experience in social media, brand marketing, or a related field

• Strong knowledge of the type of content that drives engagement on social media channels and the ability to help others shape content that gets traction on these channels

• Proven knowledge of and hands-on experience working with a wide range of social media channels

• Outstanding writing, editing and proofreading skills (and the ability to adapt to a brand tone of voice)

• Excellent research and fact checking skills, a strong attention to detail and the ability to maintain journalistic standards across all social media content

• Ability to collect, analyze and report on social media statistics and respond to them against KPIs

• Excellent organizational and time management skills-proven ability to work under strict deadlines and keep up with the always-on churn of social media activity

• Familiarity with social media management tools (i.e. Hootsuite, Later, Falcon, etc.) is a plus but not required

• Must be willing and able to work some weekends and off hours

THE IDEAL CANDIDATE WILL:

• Be highly tuned into the news cycle, social media trends, cultural moments and viral content (and put forward ways of capitalizing on this knowledge)

• Have the ability to strategically prioritize the social media activities that will have the most impact on the business

• Be a creative thinker and highly motivated

• Have the ability to work both independently and as part of a large team

• Have an enthusiastic attitude and willingness to jump in and “get your hands dirty”

• Have a sense of humor

WHO WE ARE:

We’re not your typical in-house agency. We’re an integrated team of about 45 staff: writers, designers, video editors, producers, photographers, marketing managers, lead-generators, and more. We support business needs and strategize and produce initiatives to drive results, all in-house.

WHY YOU’LL LOVE WORKING HERE:

Work in our beautiful Cambridge office where you’ll enjoy comprehensive professional development, frequent social programming and employee-run social groups (including our “EFinity” groups: Black@EF, LGBTQ+@EF,Latinos@EF, API@EF,Jewish@EF,Indigenous@EFandParents@EF).

You can expect:

• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home per week, after your initial onboarding

• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts

• Three weeks paid vacation your first year (four weeks starting in year two) and nine paid holidays

• 25% company match on your 401(k)

• Excellent medical, dental, and vision coverage, along with life and disability insurance

• Paid international business travel

• Wellness benefits and a yearly fitness reimbursement

• EF program discounts including travel, language schools, childcare, and more

• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)

• Discounts at local venues and businesses

ABOUT EF EDUCATION FIRST

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com.

At EF Education First, we believe that the world is better when people try to understand one another. Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.