Shenandoah University’s Office of Marketing and Communications (OMC) is accepting applications for a Student Communications & Marketing Coordinator. This is a full-time benefited position located on our main campus in Winchester, Virginia.

There are so many wonderful students and great things happening at Shenandoah University and we need someone to help us promote it all on a variety of platforms! The Student Communications and Marketing Coordinator serves an important role in the university’s Office of Marketing and Communications (OMC) by supporting the efforts of the Division of Student Affairs (DSA) through brand and image promotion, event marketing, and communication with students (and their families). The ideal candidate will enjoy participating in campus life, student activities and mentoring. Must be willing to manage social media and cover events in the evenings and on weekends.

The Student Communications and Marketing Coordinator is part of the OMC team and serves all student communication needs but focuses holds the relationship with Student Affairs and focuses on strategic marketing discussions to enhance requests from Residence Life; Student Leadership and Engagement; Inclusion, Diversity and Equity (Mosaic Center), Career and Professional Development; Student Support Services; Center for Civic Engagement; [Not Just] Women’s Center; Spiritual Life; Student Success; Office of the Dean of Students; and the Wilkins Wellness and Counseling Center. This position will supervise multiple student employees (and be responsible for hiring them).

Essential Functions
Build and maintain student affairs engagement

• Use current and emerging communication practices to engage with Student Affairs department leads — including (but not limited to) social media, print, video, and online platforms
• Engage and capture the authentic student voice and experience for our various platforms
• Deliver consistently positive outcomes for students, including greater awarenessof campus life events to encourage increased participation in events, clubs and organizations
• Reinforce Shenandoah University’s brand, mission, goals and strategic plan Promote events and help plan initiatives for Division of Student Affairs
• Coordinate marketing assistance and creative projects (especially photography and graphic design)
• Share Student Affairs information with the campus community and beyond, relying on existing channels through OMC
• Manage student workers who perform communication and event-related tasks

Maintain Student Life social media and communication

• Create, proof and send “Your Student Life” weekly email
• Maintain Events Calendar for university events
• Maintain Student Life web presence and/or assist those who are responsible for web pages
• Manage Student Life social media: Facebook, Instagram, and TikTok along with moderating the SU Parents Group - Official
• Contribute to university’s TikTok account as needed
• Coordinate and manage digital signage across campus

Coordinate graphic design requests for the Division of Student Affairs

• Create digital and print materials: design flyers, graphics for events and social media usage
• Help to enforce the university’s graphic guidelines regarding logo usage and branding, approve & stamp all flyers to be hung on campus
• Produce or provide templates and best practices to Student Affairs staff

Coordinate photography and video needs for the Division of Student Affairs

• Attend events and capture student life at Shenandoah in photos and video to post in real time on Student Life social media
• Assist with the collaborative maintenance of the university’s Image Relay photo management system and archive

Teach and empower students to use the best practices in their communication efforts

• Supervise a group of student workers on communication and marketing projects
• Work with students and teach them effective marketing and communication skills for student organizations and programs

Required Skills

Specialized Qualifications

• Strong written and oral communications skills; attention to detail and proofreading skills needed
• Ability to prioritize and handle multiple tasks while meeting deadlines
• Must be able to work independently but also be a team player
• Must be flexible, adapt quickly to change, and capable of developing working relationships with a diverse group of students, faculty, staff and visitors
• Advanced proficiency with Adobe Creative Suite, Canva or equivalent design programs is required
• Knowledge of best practices for social media, including but not limited to, Facebook, Instagram, and TikTok
• Competence with photography and videography preferred
• Experience with WordPress and MailChimp, or desire to learn

Required Experience

Experience

• Bachelor’s degree required; coursework in marketing, communications, english, photography, multimedia, or graphic design preferred
• 1-2 years work experience in an office setting; 2-4 years experience preferred
• Experience working at a university (even while a student) is a plus

How to Apply:

The complete application will include a cover letter, resume, and contact information for three professional references. Applications will be reviewed immediately and continue until a qualified candidate is selected.

*Social media or digital marketing portfolio must be submitted for consideration, in addition to a resume.

Shenandoah University is committed to enriching its educational experience and culture through its faculty, administration, and staff diversity. All candidates are strongly encouraged to include a statement in their cover letters addressing how they can contribute to that commitment.

**Note: A pre-employment background check will be required, and a satisfactory driving record may be required as a condition of hire.

Shenandoah University values individuals and communities' unique and diverse perspectives locally and globally. It seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical or mental disability, genetic information, veteran’s status, or on any other basis protected under applicable law.

Specialized Qualifications

• Strong written and oral communications skills; attention to detail and proofreading skills needed
• Ability to prioritize and handle multiple tasks while meeting deadlines
• Must be able to work independently but also be a team player
• Must be flexible, adapt quickly to change, and capable of developing working relationships with a diverse group of students, faculty, staff and visitors
• Advanced proficiency with Adobe Creative Suite, Canva or equivalent design programs is required
• Knowledge of best practices for social media, including but not limited to, Facebook, Instagram, and TikTok
• Competence with photography and videography preferred
• Experience with WordPress and MailChimp, or desire to learn