Xavier is looking for someone who is passionately nerdy about data and has the creative enthusiasm for brand building at a top-level, Jesuit university. We are seeking a candidate who is analytically curious, willing to dig deep into data, discover the secrets hidden within, and use their findings to help Xavier make better brand-based decisions.
We are seeking a candidate who will be focused on analyzing digital marketing efforts, projecting growth opportunities, studying the marketplace, working with other data specialists on campus, and finding ways to further enhance the Xavier brand.
The position will assist multiple groups across the university:
THE IDEAL CANDIDATE. . .
RESPONSIBILITIES
DIGITAL ANALYTICS AND REPORTING
John Wanamaker coined the phrase that, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While that is far from the truth at Xavier, the Coordinator of Market Research and Digital Analytics will take the lead role in understanding our campaigns, assessing their effectiveness, and making suggestions for the future. They will use the analytics platforms of Google, LinkedIn, Facebook, YouTube, and others. The data will need to be compiled in an easily digestible format for various groups across campus. This will inform future strategies and budgets. The digital analytics and reporting responsibilities will include:
BRAND, MARKET AND CUSTOMER RESEARCH
The ultimate responsibility of this position will be to have a fantastic handle on Xavier’s brand position and the marketplace in which we do business. This means understanding and conducting research about the Xavier experience and its corresponding reputation. This person must understand Xavier’s core strengths, analyze them over time, and make suggestions for future enhancements. To understand the market place in which Xavier does business, this person will be involved in the following:
ANALYTICS CAMPUS COLLABORATOR
Xavier has made strives to more actively utilize data as it relates to campus decision making. In particular, data can influence some of our most important work around student recruitment, persistence, alumni engagement, and of course, the Xavier brand. This position will be the marketing and branding point of contact for a variety of other offices on campus as it relates to data, reporting, campaign performance, and analysis of Xavier’s brand and reputation. This position will build strategic relationships with:
RANKINGS/UNIVERSITY DATA
College ranking assessments created by the likes of U.S. News & World Report, The Princeton Review, Forbes, and many more are external benchmarks for the Xavier experience, an independent lens into our brand. There are also a number of key data points that are widely used among our campus partners to best represent the Xavier brand. The position will be responsible for keeping track of the most up to date rankings, data points, and metrics to enable various marketing projects.
QUARTERLY MARKETING EFFECTIVENESS REPORTS
Being able to provide regular reporting and guidance to Xavier’s marketing team and senior leaders is important. This position will be responsible for Marketing & Branding Key Performance Indicators and reporting back of those indicators. The position will create quarterly reports on the progress and a comprehensive annual report focused on outcomes, effectiveness, and opportunities that all effect the Xavier brand.
OPPORTUNITIES FOR GROWTH
Xavier offers an excellent Master’s in Customer Analytics degree as well as multiple types of MBA’s. With tuition-remission, the person in this position may wish to take advantage of Xavier’s generous opportunities for academic enhancement.
PAY
This role will likely pay between $55,000 - $60,000.
Diversity and Inclusion is a core value at Xavier University and the Office of Marketing and Communications. We know that universities can be powerful institutions for social change. Organizations that emphasize the value of diversity in their work, to their students, and with their communities are better positioned to succeed. As a Jesuit institution, the values of solidarity and kinship call us to work together for the greater good and allow our team members to use their talents and skills to help and serve. Join us in our mission.
_To ensure consideration, interested and qualified candidates must submit a resume, cover letter to better understand your interest and experience, and contact information of three professional references on Xavier University's website no later than MAY 5, 2021. _
XAVIER UNIVERSITY IS AN EQUAL OPPORTUNITY EMPLOYER
Required Skills Required Experience