The DB Marketing Project Manager responsibilities include:

Marketing Campaign Execution:

• Size opportunities and audiences for Marketing using SQL as well as campaign decision tools.
• Troubleshoot and investigate data issues that may arise and recommend appropriate solutions.
• Build, execute, and distribute marketing campaign related reports.
• Audit marketing campaigns to ensure specifications have been implemented properly within campaign tools.

Organizational Scope, Accountability & Strategic Leadership

• Manages multiple channels within one or more functional specialties
• Educate marketing partners on new toolsets, and help develop and implement best-in-class customer-centric campaign strategies.
• Provide insight driven recommendations to enhance strategies and drive synergies across the organization.

Knowledge

• Working knowledge of customer-centric marketing techniques.
• A strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, timeline and task plan analysis and visualization techniques.
• Experience driving data analysis and provides results to Business Partners.

Influence / Collaboration

• Interacts with cross-functional areas at the Functional Specialty level
• Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.
• Oversee List Processing Vendor team to support successful campaign execution.

Judgment / Decision Making

• Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.
• Works with considerable latitude for decision making in setting priorities under the area of responsibility. • Applies knowledge, experience, and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.

• 2-4 years of experience in database marketing role, preferably in financial services
• 2-4 years strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment
• Experience with Direct marketing of credit card offers preferred. Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
• Experience with consumer lending or 3rd party marketing preferred.
• Experience with digital marketing and vendor management preferred.
• Acumen working in a technical environment to solve business-related problems. SQL required and SAS experience is a plus.
• Experience analyzing marketing efforts
• Optimization experience a plus

Skills

• Strong leadership and prioritization skills; Willingness to share knowledge and collaborate with team members to achieve project goals Motivates and empowers others to reach organizational goals
• Ability to partner with internal Marketing, Risk and Decision Management colleagues to develop new customer-centric marketing strategies and targeting opportunities
• Ability to create new and imaginative approaches to marketing strategies; Ability to identify fresh approaches to marketing processes and technology, and shows a willingness to question traditional assumptions
• Strong communication and interpersonal skills, both with technical and business constituents Strong consultative and problem-solving skills
• Ability to present technical/analytical information to non-technical audiences
• Proven ability to work cross-functionally within an organization to accomplish objectives
• Ability to use appropriate interpersonal and communication skills to gain acceptance of ideas and action plans
• Ability to work independently, with strong follow-through, capable of owning and managing projects from end-to-end
• Ability to facilitate meetings, keeping participants focused on the agenda Strong follow-through and ability to own and manage projects from end-to-end

Citi offers a wide variety of benefits including:

• 401k and financial discounts
• Lunch & Learns
• Paid Volunteer Day
• Free-Entry to Museums
• Pre-Tax Commuter Passes
• Tuition Reimbursement
• Affinity Group Networks
• Dental, Medical, & Vision
• Offices in 98 Countries
• Onsite Medical Centers & Gyms
• Wireless Plan Discounts
• Internal Startup Accelerator

Citi enables growth and progress for individuals, communities, institutions and governments around the world and has been doing so for more than 200 years. They recognize that their ability to best serve their clients and customers comes from the diverse and engaged employee base and they work tirelessly to deliver opportunities for growth and development to the most talented people. This is a place where the best come to get better.