Job Description
An organization's brand is more important than ever because a vibrant brand can power the organization to navigate even the most significant challenges. With a brand that has withstood the test of time for over 67 years, Ent Credit Union serves over 500,000 members and is a dominant provider of financial services in our core markets. Ent's Chief Marketing Officer is a key senior executive who focuses on insights-driven member acquisition and retention plans, aligns Ent's culture with Ent's brand, develops revenue-generating and growth strategies, and leads a highly effective and operationally excellent team. By leading brand and related growth strategies, communication strategy, product marketing, marketing operations and fulfillment, campaign channels and management system(s), public relations, and return-on-investment metrics, this visionary, strategic, and agile leader is a cornerstone player in driving Ent's growth. This leader is also one of the primary collaborators in developing emerging strategies to serve the financially vulnerable and innovating products for Ent's expansion and core markets. The future of marketing combines organizational strategies with automation and artificial intelligence, insights and data, analytics, creative, persona design, and cross-channel experience design. Ent is looking for a leader who can help us successfully launch new products, increase utilization of current products, continue to build and evolve our brand, achieve radical prioritization, design differentiating experiences for our members, and serve as a coach, mentor and "head and heart" leader to the Marketing team.
Essential Functions
Qualifications
Minimum Formal Qualifications for this Position
Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2+ years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.
Technical or Specialized Knowledge/Skills:
Certifications Required:
Environmental, Physical and Psychological Requirements
Additional Information
The pay range for this position is: $325k to $375k per Year
Final compensation for this position will be determined by various factors such as relevant work experience, specific skills and competencies, education, certifications, and internal pay equity.
We anticipate this position to close on 06/21/2024. Please submit your application at your earliest convenience to be considered.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)