Job Description

Position Overview:

The Vice President of Consumer Marketing for North America will be responsible for leading the strategic development and execution of all consumer-focused marketing initiatives. This role requires a visionary leader with a deep understanding of consumer behavior, brand management, digital, social and experiential marketing, and data-driven decision making. The VP of Consumer Marketing will work closely with cross-functional teams to drive growth, enhance brand equity, and ensure consistent messaging across all consumer touchpoints. The VP will report directly to the CMO, NA and is a key member of the executive leadership team and will also work closely with the Chief Brand Officer and Global head of Sponsorships. The Vice President of Consumer Marketing will have the opportunity to make a significant impact on the company's growth and success. Join us and be part of a dynamic, forward-thinking organization committed to excellence in consumer marketing!

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the company's overall business objectives and drive consumer engagement and loyalty.
• Brand Marketing: Oversee all aspects of brand marketing, including campaigns positioning and messaging. Ensure that the brand is consistently represented across all marketing channels and consumer interactions and fully integrated with the Global platform.
• Social Marketing: Lead the social marketing team to develop and execute innovative campaigns across various digital platforms for both paid and organic.
• Business Segment Priorities: Lead the marketing strategy, creative development and execution of key Visa business priorities such as Cross border, Ecommerce, Affluent and other priorities tied to the Visa 2030 strategy.
• Market Research and Analysis: Conduct thorough market research and analysis to understand consumer trends, preferences, and behaviors. Utilize insights to inform marketing strategies and optimize campaign performance.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
• Team Leadership: Build, mentor, and lead a high-performing marketing team. Foster a collaborative and innovative work environment that encourages continuous learning and professional growth.
• Collaboration and Communication: Work closely with other departments, including product development, sales, and customer service, to ensure alignment and consistency in all consumer-facing activities.
• Performance Measurement: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives. Regularly report on performance and make data-driven recommendations for improvement.

You are:

• A considered and thoughtful problem-solver and decision-maker — listening and collecting information before coming to conclusions while at the same balancing an innate bias for action.

• Passionate for results - setting high goals for personal and group accomplishment. Uses measurement methods to monitor progress toward goals. Tenaciously works to meet or exceed goals while always pursuing continuous improvement.

• A radical collaborator - highly collaborative, a great listener, and able to work across geographies/regions with peers and executive teams in matrixed environments to drive action and results.

• Equally detail-oriented and strategic. Someone who “sweats the small stuff,” but also sees the big picture and can easily assess the state of progress for projects and how best to accelerate to desired outcomes.

• Adept at navigating through ambiguous problem spaces in pursuit of clarity and concrete outcomes.

• A ravenous learner and seeks out the latest in trends, culture and marketing innovation that can better impact the business.

• A skilled international leader with experience inspiring and aligning teams across geographic regions, and willing and able to travel as needed to regional and local markets.

• An excellent written and verbal communicator, able to distill a lot of information and detail and help others quickly understand the status of a project and the appropriate (and most meaningful) path forward.

• Exhilarated by a high-paced, fast-changing, and sometimes unpredictable work environment.

• A multiplier manager - is a leader who prioritizes nurturing talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers.

Given global nature of the role, flexibility to accommodate meetings across many time zones required.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 10-15% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

Qualifications

Basic Qualifications:
• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD

Preferred Qualifications:
• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
• 15+ years of progressive marketing leadership experience, with expertise in global/multi-region marketing.
• Bachelor's degree in Marketing, Business, or related field desired. MBA preferred.
• Proven track record developing and executing high-impact, insight-driven, integrated marketing strategies that drive step-change business results.
• Demonstrated success leading complex, multi-channel, multi-regional marketing campaigns at a global scale across.
• Experience managing global/regional agency partnerships.
• Strong analytical abilities to translate data into actionable insights that optimize marketing performance.
• Exceptional communication, stakeholder management, and regional team leadership skills.
• Comfort overseeing complex budget management activities across a variety of programs.
• Proven ability to recruit, motivate and manage a team of talented marketing professionals.

Additional Information

** Work Hours:** Varies upon the needs of the department.

** Travel Requirements:** This position requires travel 5-10% of the time.

** Mental/Physical Requirements:** This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 236,300.00 to 369,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.