Digital Communications Specialist – External Affairs Division – San Francisco Public Utilities Commission (1314) (154518)
Job Description
Project name: Employee Ambassador Program
The Digital Communications Specialist will lead the development and execution of the Employee Ambassador Program, with a focus on producing high-quality content and empowering participants to become effective ambassadors for SFPUC. This position will lead every aspect of the program, with a primary focus on producing engaging social and digital media content and directly supporting participants as ambassadors for the SFPUC.
This recruitment may also be used to fill future 1314 positions in External Affairs.
Essential Functions:
Content Creation and Videography:
• Develop and produce high-quality video content, including interviews, day-in-the-life stories, and feature videos showcasing the diversity of roles and people at SFPUC.
• Travel to field sites and other work locations to capture the unique contributions of jobs and employees across the agency.
• Create and manage digital content for social media, internal platforms, and public campaigns to amplify the programs, initiatives, and people of the SFPUC.
Program Development and Management:
• Design the Employee Ambassador Program from the ground up, including creating program materials, workflows, and resources.
• Organize onboarding, training, and support for participation in the program, ensuring participants are equipped with tools to represent the agency.
• Develop communication strategies to recruit participants and promote the program.
Training and Engagement:
• Lead “Lunch and Learn” sessions, workshops, and one-on-one coaching for participants to help them build brands, share agency content, and act as ambassadors.
• Provide guidance to program participants on professional platforms like LinkedIn and other tools to amplify SFPUC’s mission.
• Act as the primary point of contact for participants in the program, ensuring their needs are addressed.
Citywide Social Media Collaboration:
• Reactivate and lead the citywide government social media group, coordinating brainstorming sessions and sharing best practices with other SFGov departments.
• Use insights from the group to identify and implement strategies that enhance SFPUC’s employee content and engagement efforts.
Program Evaluation and Reporting :
• Develop and implement metrics to measure the success of the program, including social media engagement, participation, and brand impact.
• Provide regular reports to leadership, highlighting successes, challenges, and opportunities for program improvement.
• Make recommendations for scaling or integrating the program into existing workflows at the conclusion of the three-year term.
Class 1314 Public Relations Officer performs other related duties as required.
Qualifications
These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification. Please note, additional qualifications (i.e., special conditions) may apply to a particular position and will be stated on the exam/job announcement.
Education:
Possession of a baccalaureate degree from an accredited college or university.
Experience:
Four (4) years of verifiable full-time professional experience in editorial, newspaper, magazine, radio, television, public relations, public affairs, public information, social media, digital engagement, advertising, marketing, or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences. This experience must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program. ****
Substitution:
Additional experience as described above may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.
Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications, marketing or a closely related field may substitute for up to one (1) year of the required experience. The degree may not substitute for the one (1) year of required public relations, public information, or public education program experience.
One year of full-time employment is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.) Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.
Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications.
Desirable Qualifications:
** Verification of Education and Experience:**
Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications.
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process.
Note : Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.
All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.
Additional Information
Additional Information Regarding Employment with the City and County of San Francisco:
Applicants will receive a confirmation email from notification@careers.sf.gov that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.
HOW TO APPLY
Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.
Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and updated. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).
Applicants will receive a confirmation email from notification@careers.sf.gov that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.
Job Analyst Information: If you have any questions regarding this recruitment or application process, please contact the job analyst, Alexeh Alfajora at AAlfajora@sfwater.org.
The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.