We are starting our search for an entry-level Junior Traffic Specialist in our Media department.
AREAS OF FOCUS:
- Work under Senior Traffic Specialist to set up and monitor online campaigns, including back-end tracking.
- Work with media/account team to ensure traffic sheet is filled out properly.
- Perform QA for campaign creative pre and post launch, including checks for adherence to creative specs, internal quality standards, etc.
- Populate Campaign Manager 360 ad server with proper information (targeting info, click through URL, etc).
- Send Campaign Manager 360 tags to publisher for implementation.
- Implementation of retargeting pixels and 3rd party monitoring pixels where applicable.
- Work directly with publishers to ensure proper implementation of tags.
- Proactively monitor campaign delivery to ensure data integrity.
- Troubleshoot issues related to ad serving, reporting discrepancies, creative, etc.
- Serve as point of contact for publishers for all technical issues.
- Support analytics team with questions related to reporting and naming structure.
- Support ad operations manager in daily tasks.
WHAT WE BELIEVE:
We believe that when the best of strategy and creativity come together, brands stand apart.
OUR HIRING PHILOSOPHY:
Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/
WHAT’S IN IT FOR YOU:
- Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
- We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
- A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
- Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 12-week maternity leave, 6-week parental leave, 20 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.
Required Skills
QUALIFICATIONS/TRAITS:
- Strong organizational and analytical skills to help isolate problems as/before they arise.
- Strong attention to detail is key.
- Proficiency with Excel and media systems is a plus.
- Understanding the dynamics of 1st and 3rd party ad serving is a plus.
Required Experience