Job Description

The Media Planner is responsible for paid social media strategy development, planning/buying and campaign analysis related to multiple online acquisition channels. This individual serves as the day-to-day internal team and client contact and demonstrates an emerging ability to work cross-functionally, particularly with creative and analytics. They also assist in the training and mentorship of Media Coordinators. Has completed media plans independently. Has shown the ability to analyze data and glean relative insights; can present information/plans to clients (in writing and verbally). Has demonstrated emerging relationship skills and a good working knowledge of web media processes, terms, publishers, and products. Has mastered internal planning tools.

Core Craft Skills

• Participates with client and internal team to establish media goals, objectives and strategies for advertising campaigns.
• Studies demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data.
• Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
• Negotiates independently with publishers.
• Works cross-functionally (particularly with creative and analytics).

Client Exposure

• Contributes to media plan and client presentation.
• Daily internal team contact and ongoing tactical contact with clients

Business Operations

• Completes month-end billing in partnership with the account management team
• Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing.

Team Leadership

• Assists in training and mentorship of Media Coordinators.

Agency Leadership

• Participates in shared learning and works with Supervisors to help put together POVs across the department.

Qualifications

• 1-3+ years of paid social media planning, strategy and activation is required
• Hands-on-keyboard paid social experience in all major social platforms (specifically Meta, Tiktok and Reddit) including: campaign creation, audience segmentation/targeting, budget management and optimization etc. is required
• Exhibits strong organizational skills
• Strong analytical and optimization skills
• Experienced with Microsoft Excel

Additional Information

The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)
• Business Resource Groups that support multipole affinities and alliances

The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500 - 88,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will end 10/31/2024.