Product Manager

Kelaca

Product Manager

Raleigh, NC
Full Time
Paid
  • Responsibilities

    Kelaca is looking for a Product Manager for our client partner in Raleigh, NC. We are seeking an experienced Product Manager to lead the strategy, execution, and expansion of a CRM product for US banks and credit unions. The ideal candidate will drive product innovation, roadmap planning, and market expansion, ensuring that the CRM solution remains cutting-edge, scalable, and impactful.

    Objectives Aligned to This Role:

    • Define and execute the product vision based on industry trends and customer needs.
    • Lead cross-functional collaboration with Engineering, UI/UX, Sales, Marketing, and Partners.
    • Own product success metrics such as Net Promoter Score (NPS), feature adoption, conversion rates, revenue growth, and churn reduction.
    • Engage with the fintech ecosystem and explore strategic partnerships to enhance the CRM's capabilities and expand market reach.

    Key Responsibilities:

    Product Strategy & Roadmap Execution

    • Define and own the 12–24 month product roadmap, ensuring alignment with business goals and market demands.
    • Conduct market research, customer interviews, and competitive analysis to identify opportunities and prioritize features.
    • Develop a standardized and scalable CRM product strategy, ensuring modular offerings for faster go-to-market execution.
    • Define key performance indicators (KPIs) and continuously measure product performance, adoption, and revenue impact.
    • Partner with UI/UX teams to craft intuitive, seamless user experiences that drive engagement.
    • Work closely with Product Owners to refine user stories, review backlog, and align Agile development processes with business priorities.

    Financial & Business Success

    • Develop and optimize pricing models for SaaS licensing, implementation services, and ongoing support.
    • Create revenue and cost models to track profitability and ensure financial viability.
    • Work with sales and marketing teams to enable go-to-market strategies, support deal closures, and provide data-driven insights.
    • Identify and drive cross-sell and upsell strategies based on customer usage patterns and data analysis.
    • Support go-to-market execution by tracking feature launch impact and aligning with sales pipeline goals.

    Ecosystem Engagement & Partnerships

    • Engage with the fintech ecosystem, industry groups, and technology providers to expand product capabilities.
    • Explore strategic partnerships and integrations that enhance the CRM offering for banks and credit unions.
    • Work with third-party technology providers, consultants, and regulators to ensure compliance and future-proofing.
    • Stay ahead of emerging trends in AI, machine learning, cloud architecture, and financial technology innovations.

    Thought Leadership & Market Influence

    • Represent the company at industry events, webinars, and panel discussions to showcase product innovation.
    • Contribute to whitepapers, blogs, and case studies that establish thought leadership.
    • Actively track and influence market trends, ensuring the CRM remains ahead of the curve.

    Skills and Experience:

    Education & Experience

    • MBA and/or Engineering degree from a top-tier institution.
    • 8+ years of experience in the BFSI or CRM domain, including at least 3 years in Product Management, with a strong focus on SaaS, B2B, and Enterprise solutions.

    Technical & Industry Knowledge

    • Strong understanding of Cloud Architecture, Digital Banking, AI/ML, and Data Science.
    • Experience with Digital Journeys, Customer Experience Personalization, and Observability Tools.
    • Familiarity with fintech partnerships, API integrations, and financial services innovation.

    Business Acumen & Go-to-Market (GTM) Strategy

    • Proven track record in developing product-led growth strategies.
    • Ability to drive product-market fit, feature adoption, and expansion strategies.

    Leadership & Communication Skills

    • Strong ability to communicate complex ideas clearly to technical and non-technical stakeholders.
    • Excellent stakeholder management across Technology, Business, Sales, and Marketing.
    • Proven ability to work with global cross-functional teams, including offshore development teams.

    NO THIRD PARTIES.

    Job Type: Full-time

    Hours of Work: Monday-Friday; 8am-5pm 

    FLSA Exemption Status: Exempt

     

    Apply to Kelaca today so we can schedule a conversation with you to further discuss this exciting opportunity.

    Kelaca is an Equal Opportunity Employer and does not discriminate in employment based on: age, disability, national origin, race, color, religion, protected veteran status, genetic information, gender, sex, gender identity, sexual orientation, pregnancy, or other non-merit factor.

  • Industry
    Graphic Design