Associate, Global Product Marketing- Estee Lauder
ABOUT US
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, the world’s first female entrepreneur, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women’s needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.
ABOUT THE JOB
Support with the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions
ABOUT YOUR RESPONSIBILITIES
INNOVATE PRODUCTS AND CONCEPTS THAT CREATE NEW BUSINESS OPPORTUNITIES
Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
Execute 18 month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels
Conduct research to build business case for Product Development and Concept Ideation briefs
Prepare Concept Development briefs
PRODUCT STRATEGY THAT DRIVES BUSINESS AND REINFORCES BRAND EQUITY
Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
Support mid-management in quarterly report preparation
Contribute to recommendations to seize market based on analysis
Conduct ad hoc business analysis requests as needed
LAUNCH PLANS THAT INCORPORATE 360 ELEMENTS
Execute timely digital-first launches focused on the consumer journey within designated budget and COG targets
Prepare creative briefs for all programs and launches and coordinate communication with Creative team
Responsible for performing competitive analysis to inform PD partners of competitive claims and identify areas of white space opportunities leading up to the discussions of claims priorities.
CHAMPION, DRIVE, AND BUILD EMERGING MARKETING TRENDS AND TECHNOLOGY CAPABILITIES TO MEET CUSTOMERS WHERE THEY ARE
Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
FINANCE AND BUDGET MANAGEMENT
Track and assign budget investment priorities based upon key departmental objectives
Demonstrates understanding of sales trends, category shifts, COGS changes, market intelligence and competitive activity across channels.
LEVERAGE KEY INSIGHTS GLEANED FROM A REFINED ANALYTICS PRACTICE TO INFORM DECISIONS
Utilize analytics throughout function to accomplish strategic goals
Use data to inform decision-making for strategy development and adjustments as necessary
Track platform engagement and effectiveness through appropriate analytical tools
QUALIFICATIONS
ABOUT YOU
Curative lens on what is innovative
Ability to analyze data and present findings to leaders
Forward-looking thinker
Trend-hunting mindset
EXPERIENCES YOU HAVE
2+ years related work experience and College Degree
Knowledge and experience with Excel, analytics, pivot tables, etc.
End-to-end beauty product launches
Innovation ideation and product development
Exposure to global strategic marketing plans for products and categories
Product brief development
HOW YOU WILL BE SUCCESSFUL
Strategic agility
Leads self: cultivates essential skills to maximize individual contribution
Builds collaborative relationships with colleagues in global, region, and affiliate teams and demonstrates respect in communication.
Financial fluency
Disruptive mindset
Insights driven
Consumer-first
Change champion
Detail Oriented
Team Player
Strong project management skills
The anticipated base salary range for this position is $59,500 to $89,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.