CONSUMER ENGAGEMENT ACTIVITIES MANAGED BY MKT BRAND TEAM

1. MARKETING STRATEGY, CALENDAR AND CAMPAIGN MANAGEMENT

• Monitor beauty communication and social digital landscape
• Formulate brand marketing calendar, omni-channel marketing programs.
• Lead campaign planning, strong & holistic execution through partnering with Corporate MKT (Social Media, Content), Sales & Education and Commercial Channel team (OL, B&M, SMC...) to align and achieve business goals.
• Align with Sales and Education team for new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)
• Lead the Unity omni-channel execution including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion) under given A&P budget to achieve campaign KPIs
• Develops PR/KOL strategies and roadmap.
• Develops and executes CSR strategy.

2. SOCIAL DIGITAL MARKETING AND COMMUNICATION MANAGEMENT

• Partner with Corporate MKT to formulate Social Digital/CRM Strategies, develop social digital, media plan and communication plan to translate the brand voice into the real voice of target consumer & monitor community to ensure Brand image and in alignment with Regional marketing cascades and achieve brand objectives:
• Partner with Corporate MKT Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.
• Manage external agencies on campaigns and social media content implementation.
• Explore opportunities to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.

3. PR/KOL/COMMUNITY MANAGEMENT

• Decide on local KOLs, relevant PR/Community.
• Develop KOL/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights. Manage relationship with KOLs for regular support and campaign focus, project collaboration. Implements community activation
• Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.

4. MARKETING OPERATION MANAGEMENT

• Consider global brand objectives and strategic direction and analyse local market/competitive trends to align with Product and Retail MKT to make product selection, pricing strategy, promotion, advertising and media planning.
• Prepare market/business analysis, evaluate competitive challenges, and identify opportunities for growth.
• Maintain close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
• Evaluate promotion and advertising program, develop consolidated report and recommend improvements or changes.
• Monitor and give direction to Product and Retail MKT for Visual Merchandise ordering, and planogram development, no charge ordering, and tester ordering.
• Manage the ROI of all marketing campaign and deliver business objective
• Manage the consistent of all kind of communication though out marketing campaign.
• Ensure to measure all marketing campaign by data consolidation and analysis
• Responsible of report and analysis on all marketing plans and activities.

5. BUDGET MANAGEMENT

• Responsible of budget planning for marketing in alignment with brand budget
• Manage and deliver budget on monthly basic
• Identify new opportunities of cut down expense by developing new vendors, new material, new innovation
• Declare the risk related to budget to the brand manager if you forecast there is a risk

6. COMPETITION MANAGEMENT

• Identifies and evaluates competitive new product launches and promotions and gives short recap at the monthly meeting.
• Maintains updated record of competitive advertising.
• Spends time in the field at points of distribution and all relevant competitors.
• Consolidate & analyse competitive benchmarking in the market

7. PEOPLE COACHING

• Own the responsibilities to make team member(s) success in their role by identified strength and weakness and designing some sufficient trainings to develop his/her capabilities
• Appraise team performance and ensure all objectives are achieved and maintained
• Provide prompt supports when necessary

8. OTHER MANAGERIAL PROJECTS:

• Assist Brand Manager to prepare strategic MKT calendar and communicate with Regional Brand team through monthly Brand/MKT meeting, Brand communications, ect..
• Lead & manage Regional and Affiliate stakeholders in term of MKT issues/ projects
• Lead & manage crisis management if any

OTHER TASKS: as assigned by Brand General Manager

QUALIFICATIONS

• University Degree, preferably major in Marketing and Communication with 3-5 years relevant experience.
• Sales and/or retail marketing a plus.
• Good communication skills and excellent in both written and oral English.
• Experience with all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations.
• Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, press, advertising agencies, and other business partners.
• Beauty marketing experience within makeup/skincare metier with in-depth knowledge of Social Digital era.
• Meticulous, highly organized, critical thinking and able to perform a variety of tasks in a fast-paced environment.
• Proven leadership skills including the ability to lead, motivate, coach direct reports; being capable to influence and build collaborative relationships with different stakeholders. Clear achievement is a must
• Ability to develop creative, effective, measurable marketing initiatives
• Good knowledge in Microsoft Office software applications.

JOB: Marketing PRIMARY LOCATION: Asia Pacific-VN- JOB TYPE: Standard SCHEDULE: Full-time SHIFT: 1st (Day) Shift JOB NUMBER: 222745

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.