Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutiques function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our [logo LABO vecto transparent.eps]fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.

Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.

CHAMPION AND STEWARD LE LABO VALUES

• Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.

• Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.

• Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.

• Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.

• Exude passion for Le Labo and deeply appreciate, understand the Brand DNA

Position Summary

Le Labo is looking for a Digital Marketing Manager focusing on launching the brand in China. This is a highly visible, strategic role focusing on driving brand awareness and commerce in the market, acting as the bridge between Global / Brand teams and Region / Market teams to execute digital marketing initiatives. The Digital Marketing Manager will be the gatekeeper who upholds all in-market communication and digital marketing programs to the Le Labo brand standard. S/he/they will have a keen understanding of the Le Labo brand and ethos, and good judgement on adapting the brand for Chinese audience. Deep knowledge of the local market and audience taste / consumer behaviors, China digital / e-commerce landscape, as well as great brand sensibility and project management skills are keys to success for this role.

Digital Marketing Strategy

• Build successful working partnership with China Team as well as Global Marketing, Business Development, and Creative Teams

• Work with China team to determine communication channels and programs planning and drive asset creation that are best suited to achieve objectives while upholding global brand equity

• Together with local China team, develops digital strategy on social media platforms (e.g. WeChat / Weibo / Little Red Book / Douyin / Baidu, etc.) for follower engagement, retention, paid media and tactical campaigns, mirroring and adapting global brand.com / online experience for the Chinese market

• Responsible for project managing the execution of all plans with local team and/or agency partner(s)

• Ensure the customer journey from awareness, interest, to conversion and loyalty are brand appropriate and impactful

• Collects intelligence, data, and insight from platforms to share with key stakeholders. Delivers reports to broader internal team on the performance of marketing campaigns and programs

• Reviews and evaluates paid media strategy with agency and Director of Digital Marketing / Web Analytics to make recommendations to optimize and improve performance

• Works with regional and global teams to provide necessary results, measurement, and analytics

• Manages and tracks paid media budget for relevant platforms.

Marketing Operations

• Facilitates cross-functional team’s communication and collaboration, acting as the main liaison between Global / Brand teams, Regional / Local Market teams, and external vendors / agencies

• Works closely with Director of Digital Marketing / Web Analytics and Global Marketing team to achieve country objectives including revenue target

• Manages China digital marketing budgets and prepares all relevant planning, tracking, and reporting

• Works closely with Concierge teams and contributes to the development of customer service communication processes for the market

• Maintains region / market specific marketing calendar

E-Commerce (TMG)

• Partners with Regional Online, Cross Border, Brand Creative, and external agencies to launch Tmall Global

• Ensures all project workstreams are hitting milestones on time and makes callouts to resolve any challenges if tasks are falling behind

• Post launch, acts as the main point of contact on the Global Brand side to uphold appropriate content in asset and copy / language on an ongoing basis

QUALIFICATIONS

• Minimum of 5 years of experience working in digital marketing, consumer marketing, with a focus on paid media and CRM in China market.

• In-depth knowledge of digital social platform, ecommerce platforms, and digital ecosystem in China, including but not limited to WeChat, Little Red Book, Douyin, Weibo, Baidu SEM, Tmall, etc.

• Well versed in digital marketing and social media performance metrics

• Awareness and curiosity of digital landscape with a focus on the Chinese market; is excited by development and advancement in the digital environment

• Experienced in working and managing external digital marketing agency

• Experienced in strategy execution, content planning, and collaboration with creatives on asset creation

• Bi-lingual simplified and/or traditional Chinese (read and write as native) and English; able to translate and interpret between languages and communicate effectively when necessary

• Available and willing to occasionally work outside of regular US working hours with partners in China / Hong Kong / other Asian markets

• Able to work cross-functionally and collaboratively with stakeholders

• Creative thinker with great attention to detail and creative judgement

• Strong communication and presentation skills in English and preferably also in Chinese

• Proactive, independent, self-starter who can initiate and present ideas and has strong problem-solving skills

• Strong analytical, logical mind and financial acumen; competent in budget management

• Must know how to use full function of Microsoft Office software, including Excel, Word, PowerPoint, Teams

• Experiences using communication platforms, including Teams, Zoom, and Slack a plus

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.