Roles & Responsibilities:

• Manage rerailer.com Sponsored products advertising investment across key retailers and brands

• Deploy, optimize, and measure paid search campaigns (this is a “hands on keyboard” role!)

• Oversee experimentation (A/B testing), attribution, ROI measurement and optimization for retailer sponsored products

• Proactively identify new opportunities and build recommendations to maximize sales via new ad groups, ad copy testing, landing page optimizations, and keyword expansion, bid adjustments, etc.

• Improve transparency into marketing performance by conducting KPI-driven reviews and driving accountability with data. Analyze campaign data and trends over time and report findings to Online leadership.

• Present results to internal stakeholders and provide insights on performance vs. KPIs and education on retailer algorithms

• Partner cross-functionally on new tools that automate performance reporting and reduce manual efforts for regional and brand counterparts.

• Identify opportunities for partnerships with key retail media vendors or retailer media networks that deliver savings and/or improved ROI for ELC.

Qualifications

What We're Looking For:

• 6+ years’ experience in analytical marketing roles, with hands on keyboard media experience in performance marketing, growth marketing, and/or paid search, specifically with ability to manage and optimize PPC campaigns (Criteo preferred)

• Strong growth marketing skills with retail experience and a deep knowledge of media and how to manipulate retailer algorithms

• Experience with retailer media platforms, retailers’ first-party data, retailer sponsored products, or paid search preferred (e.g., Lazada, Amazon, Shopee, Tmall, AliExpress, Criteo, CitrusAd, etc.)

• Deep working knowledge of key digital media channels (e.g., display, social, video, mobile, search, email, etc.) and an understanding of how to target shoppers throughout the funnel and drive conversion

• Ability to derive insights from data; fluent in gleaning insights and summarizing performance in a way that can be easily digested

• Ability to craft compelling stories from data and educate cross-functional counterparts (e.g., brand marketing, online marketing, key retail account managers, data science, etc.)

• Serve as team thought leader on retail media and paid search best practices and provide ongoing to inform future strategies

• Flexibility to work in a fast-changing environment and curiosity to test new tactics

• Proactive nature, with the ability to identify opportunities early and recommend new strategies and solutions

• Strong time management skills, with the ability to work across multiple brands concurrently

• Expertise with Microsoft Excel, Word, and PowerPoint is required

The anticipated base salary range for this position is $119,300 to $196,600 Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Online / E-Commerce
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2412694

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.