Reporting to the Marketing Director, you will lead and integrate all earned, owned and paid media and communications across traditional, digital and social media channels for the region to create a consumer focused and consistent brand experience. You will development measurement and analysis guidelines, leveraging consumer analytic insights to enable marketing spend and content development more effective and efficient. 

WHAT YOU WILL ACHIEVE

• Work closely with all APAC markets, Global Communication, and Regional Marketing teams (including Online and Corporate CRM) to develop and execute media strategy 
• Drive the development of locally relevant digital content by collaborating with markets and Global Social and Creative teams
• Build Aveda’s influencer network and presence through blogs, Meta and other strategically relevant social platforms 
• Manage and track timelines as well as key project milestones for APAC social media projects
• Provide ongoing education on digital developments to ensure relevant skillset and knowledge in the markets with regular best practice sharing to elevate level of marketing campaign execution

QUALIFICATIONS

WHAT YOU WILL NEED

• Digital Marketing or Marketing Manager experience in a domestic marketing role for a brand
• Beauty industry experience, an advantage
• Passion in APAC social and digital media with strong understanding on new and popular media platforms on its design, functionality and user behavior
• An analytical mindset and ability to drive consumer insights into action 
• Strong interpersonal and communication skills, confidence to approve, push back and amend content 
• Ability to multitask with high attention to detail

WHAT WE OFFER

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

• OPPORTUNITIES TO LEARN AND LEAD: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• CAREER DEVELOPMENT: we work with you to advance your career through short-term assignments, relocations and new experiences.
• WORK-LIFE BALANCE AS A PRIORITY: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

WHO WE ARE

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business. 
• Nurturing and developing world-class talent. 
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.

JOB: Marketing PRIMARY LOCATION: Asia Pacific-CN-HK-Yau Tsim Mong JOB TYPE: Standard SCHEDULE: Full-time SHIFT: 1st (Day) Shift JOB NUMBER: 2211174

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.