INTRODUCTION:

Responsible for planning and execution of Clinique North America marketing strategy, in close partnership with GM, Account Management/Planning, Sales and Education, Global counterparts, and North America Corporate Marketing and Center of Excellence teams. 

OBJECTIVE OF THE ROLE:

• Lead, manage, develop and inspire the Marketing team (includes consumer engagement, product marketing and creative), both day to day and long term 

• Continuously evolve the brand strategy to make sure we stay current with macro trends, maintain relevance and drive brand desirability.

• Build strategic marketing plans that support short and long-range business objectives using quantitative and qualitative data to inform this strategic work 

• Oversee social and experience strategy and partner with your direct reports to ensure that our story and messages are consistent and coherent across channels.

• Collaborate with cross functional leaders (Account Strategy, Sales, Education, Creative, Finance, Online) to deliver against the total brand experience across all consumer touchpoints and 360 offline to online integration

• Lead marketing functional experts (trade, creative, online, digital/social) to carry out seasonal marketing execution. Ensure every aspect of execution is aligned and supports the overall marketing plan. 

• Own 360-degree strategy across consumer insights, POS/visual merchandising, social, media planning and execution, influencer, CRM/Loyalty and marketing analytics.

• Lead the marketing team to communicate clear, inspiring, and achievable objectives and guide NA and Global Creative team to ensure strategic objectives are successfully achieved in all creative touchpoints including advertising, & in store experience, eventing, digital, and social. 

• Lead special events team to develop consumer relevant strategies against brand priorities. Ensure every aspect of execution is aligned and supports the overall marketing plan. 

• Lead Product and Trade Marketing Teams to ensure category marketing plans are in strategic alignment with Global, yet on target for opportunities within North America marketplace. 

• Lead the internal Creative team to ensure that what we are developing stays true to the brand strategy and voice

• Lead visual merchandising priorities and strategies aligned with brand consumer and product priorities, and partner with Field to ensure execution aligned and supporting of overall marketing plan. 

• Own all elements of consumer shopping experience in store and online including visual merchandising, online content and sampling strategy. 

• Drive seasonal/monthly promotion and event planning including: promotions, events, new store and market openings 

• Partner with Marketing Operations, Supply and Demand teams to manage annual/seasonal project pipeline, basic business and assortment 

• Partner with external agencies to develop, execute, and measure brand marketing tests and campaigns that deliver against brand awareness and perception goals

• Own marketing calendar, shipping dollars and support to deliver financial objectives. 

• Manage and optimize multi-channel A&P budget 

• Own ROI assessment of key campaigns, programs and activations. 

• Own Pricing, Category and Advertising & Promotions

• Monitor market performance and advise on critical business actions monthly. 

• Nurture and mentor a talented set of direct reports to maximize their own potential

QUALIFICATIONS:

• Exceptional interpersonal skills: can lead cross-functional teams at all levels of the company

• Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way 

• Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver 

• Demonstrated instinct for strong storytelling (written and visual) with the ability to collaborate successfully with creative partners

• Excellent judgment and ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues

• Deep subject matter expertise in building and evolving a consumer brand through its various growth stages – including high growth 

• Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies 

• Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge) 

• Deep experience in planning and executing marketing programs across the digital ecosystem.

• Strong integrated marketing expert with passion in customer experience, developing B2B and DtC markets.

• Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search, e-commerce. Proven knowledge of SEO, web analytics, eCommerce software, and other digital marketing tools and techniques, social media acumen and expertise.

• Leading advertising process, ideally with outside advertising agencies 

• Demonstrated ability to think strategically and transform information and data into effective strategies and ultimately drive results. 

• Expertise across all 360 marketing touchpoints including point of sale, eventing and pop-ups

• Strong negotiation skills and relationship building skills with internal and external partners.

The anticipated base salary range for this position is $238,000 to $404,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.