Job Description

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

The Email Marketing Specialist will support the company-wide database marketing efforts, both in strategy and execution. S/he will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategy, and other areas of our expanding email marketing plans. Requires good analytical skills to filter, prioritize, and/or consolidate requests.

Essential Duties and Responsibilities

• Execute email marketing best practices
• Build, edit, and update email templates within Salesforce Marketing Cloud (SFMC)
• Create the strategic vision of journeys or ad hoc campaigns, including lead generation, revenue campaigns, informational sends, etc.
• QA (review) and deploy email campaigns or journeys using SFMC
• Collaborate with marketing managers, designers, copywriters, and project managers to see the project through the process, deployment, and analysis
• Provide reporting on email campaigns
• Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)
• Maintain the email send calendar and meet deadlines for target launch dates
• Performs other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

• Bachelor's degree in Marketing or a related field is preferred with a minimum of 1 - 2 years of experience in email marketing or an equivalent combination of education, training and experience.
• Knowledge of CAN-SPAM, CCPA, and GDPR email regulations
• Experience with Salesforce Marketing Cloud is preferred
• Experience with SQL
• Familiarity with HTML and AMPscript
• Experience in the Hospitality/Tourism industry is preferred
• Strong organizational, time management, and prioritization skills
• Excellent communication skills, both verbal and written
• Ability to thrive in a dynamic, fast-paced work environment
• Ability to problem solve and pay meticulous attention to detail
• Adept at multi-tasking
• Ability to work in-office in a Monday through Friday schedule

Additional Information

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. __ All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying.