Job Description
The Head of Social Media and Influencer Marketing is a dynamic, strategic leader with a deep understanding of cultural moments, emerging trends, and platforms. This role is key to expanding Raising Cane’s influence across social media and influencer marketing and leads the social strategy across all Cane’s channels, ensuring cohesive messaging that drives growth and engagement. With a keen eye for platform and customer insights, this role identifies trends and opportunities to create timely, relevant, and shareable content that aligns with the Raising Cane’s brand.
Your Impact and Responsibilities:
Social Media and Influencer Leadership
- Leads a team and agency partners to drive social media follower growth and engagement through branded content, influencer marketing, trending topics, campaign tie-ins, and new restaurant openings
- Provides expertise on content posting cadence and optimal timing for social media channels
- Reviews all influencer and talent partnerships to ensure brand alignment and addresses any potential risks
- Oversees paid social strategy, managing timing, budget, optimization, and reporting for boosted posts to ensure effective results
- Develops and manages the content calendar, balancing brand and influencer content
- Leverages customer media habits and platform insights to identify opportunities for expanding Raising Cane’s reach and engagement
- Inspires the team to generate breakthrough ideas that uniquely expand social follower reach while staying true to Raising Cane’s brand voice, tone, and core values
- Drives storytelling and maximizes social impact for brand activations and cross-platform integration to build audiences tailored to each channel
- Develops large-scale social media campaigns that amplify the brand in relevant and engaging ways.
- Builds and nurtures relationships with influencers across celebrity, mega, macro, and micro levels, including NIL
- Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
- Develops programs and training for Restaurant Marketing to enhance local social and influencer efforts, capitalizing on local moments to drive engagement and growth
Team Leadership
- Leads communication of all social media updates, including regular content calendar reviews with key leadership
- Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives
- Inspires and challenges the team to excel in growth, engagement, and sentiment metrics
- Leads strategy and planning for influencer campaigns involving celebrity artists, actors, athletes, and others
- Collaborates with cross-functional teams and leadership to develop materials, campaign plans, and communications for all social channels, addressing both customer and community needs
Measurements and Analysis
- Provides monthly, quarterly, and annual reports on channel performance, identifying opportunities and optimizations
- Regularly reports on industry trends, influencer updates, pop culture moments, and competitive social media performance
- Monitors social media activity 24/7, ensuring visibility and communicating internally for awareness and potential actions
- Develops performance metrics for growth, impressions, engagement, and sentiment across organic and paid activities, with consistent reporting and content sharing
- Drives social media follower growth and engagement to meet or exceed industry-leading metrics.
- Conducts ongoing sentiment analysis and keeps leadership informed of potential risks