Job Description

Your Role at Raising Cane’s:

The Paid Social Media Manager is responsible for set-up and successful execution of paid social campaigns, as well as ongoing optimizations to our strategy. At Raising Cane’s our paid campaigns span from National Activation support on a grand scale to hyper-localized events that seek creativity in their promotional strategy and this role’s responsibilities include but are not limited to audience research, geo-targeting, campaign configuration, implementation, monitoring, real time updates and full campaign reporting.

Your Impact and Responsibilities:

• Owns day-to-day and event paid social management and boosts including campaign planning, budget, setup, creative development, monitoring/reporting and optimization across a variety of social media platforms for our Brand, Owner and Mascot channels
• Supports our local teams across the nation with locally targeted and boosted event pages, boosted posts and assist in their strategy/approach
• Manages multiple campaigns and projects simultaneously
• Innovates and suggests creative ways to enhance campaign performance using new features and updates
• Provides real-time updates to paid campaigns and create detailed paid campaign reports
• Monitors day-to-day social media trends and identifying content and partnership opportunities, primarily on TikTok
• Participates in monthly social media brainstorms
• Conducts research on potential partners

Qualifications

Requirements for Success:

• 5+ years of hands-on experience in managing paid social campaigns, a proven track record of achieving measurable results
• Able to stay ahead of the latest trends, tools, best practices and technologies in paid social, and digital marketing and advertising
• Proven experience in managing paid social media advertising campaigns, with a focus on Meta, TikTok and X
• Proficiency in ad campaign setup and management on these platforms
• Strong analytical skills to interpret data and make informed decisions
• Extremely detail-oriented with the ability to multitask and meet deadlines
• Strong copy writing skills
• Able to work a non-traditional schedule including some nights and weekends

Bachelor’s Degree in Marketing, Journalism, Advertising or related field

Additional Information

All your information will be kept confidential according to EEO guidelines.

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