Job Description

Your Role at Raising Cane’s:

The Public Relations Specialist is responsible for helping support all company initiatives at the local and national level ranging from new restaurant openings, activations, brand campaigns, and more. This role helps build and manage local and national media lists, coordination of media kits and campaign materials, supports new restaurant openings and community initiatives, prepares prep sheets for media interviews, and drafts press releases and media materials. This role helps monitor the media landscape and keeps a pulse on company and industry coverage by compiling reports and recaps.

Your Impact and Responsibilities:

• Assists in the development of pitching strategies, media lists, and media materials for local and national news stories
• Drafts media materials and written communications free of grammar, spelling and punctuation errors, consistent with Raising Cane’s voice and key messaging by way of media alerts, press releases, email pitches, etc.
• Manages media mailers and media kits for national campaigns
• Monitors and audits media coverage daily to help inform content and strategies for future pitches, identify potential crises, and story-mine for new opportunities based on current media landscape and trending topics
• Builds relationships with local team and media to help further storytelling efforts for new restaurant openings, partnership announcements, community events and more
• Develops briefing documents and talking points for local media opportunities
• Coordinates local media opportunities stemming from national campaigns/pitching efforts, working closely with agency and local teams for on-air opportunities and food drops
• Compiles biweekly and monthly reports for local teams and leadership

Assists in managing relationship with PR agency

Qualifications

Requirements for Success:

• 2+ years of experience in public relations supporting restaurant, food & beverage, retail or packaged goods industries - agency experience preferred
• Excellent interpersonal, communication and written skills with minimal to no errors and exceptional attention to detail for grammar, spelling and punctuation, and AP Style
• Highly flexible with strong ability to plan, multitask and prioritize competing work in order to accommodate rapid changes to campaigns, strategies, and activations
• Trustworthy and aware of risks associated with disclosing confidential information
• Excellent storyteller through press releases and pitches for media; ability to write creatively and embody Raising Cane’s voice
• Strong sense of urgency and organizational skills to ensure deadlines are met and accountability is maintained personally and across the team/agencies
• Act as a role model, impart knowledge when appropriate, and consistently positively represent and live Raising Cane’s brand, team and values
• Positive attitude with team player mentality, working together to better the organization
• Able to work effectively and efficiently both independently and collaboratively, maintaining strong working relationships with fellow crew, stakeholders, and external partners being mindful of interactions and how they impact the brand and team’s reputation
• Proficient in Microsoft Office suite (Excel, Word, Outlook, PowerPoint) with advanced experience in MuckRack, Cision, and other PR tracking tools
• Able to work out of our Plano, TX office and travel up to 30%
• Bachelor’s degree in public relations, business or marketing

Additional Information

All your information will be kept confidential according to EEO guidelines.

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