Job Description
Leadership Responsibilities
- Leads the day-to-day operations, activity, & development of the field-based divisional leaders
- Collaborates with Head of Company Restaurants, VP of FP&A, Operations leadership at various business unit levels and other functions across the company to drive results each day
- Provides leadership direction through positive management and guidance; spends time in restaurants, actively participates in daily discussions on restaurant performance, execution of marketing philosophies and the development of restaurant marketing plans
- Works collaboratively with business unit leadership to develop & implement robust marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)
- Ensures alignment to ROI methodologies and consistent execution and follow up to monitor effectiveness
- Enforces Raising Cane’s brand standards
- Ensures the development and implementation of our Active Community Involvement (ACI) strategy
- Collaborates with recruiting to source, select and hire high caliber team to support the company’s growth
- Responsible for overseeing, developing, and mentoring Restaurant Marketing Crewmembers by assessing performance objectively and providing clear and direct feedback
Restaurant Marketing Function
- Develops and maintains a detailed marketing budget that outlines all costs affecting the restaurant level marketing spend; responsible for managing period financial results
- Ensures the marketing team has necessary tools and systems in place to support the restaurants which include marketing plans, media, and sponsorships
- Collaborates with the Director of Media Planning to develop and execute plans that build awareness, drive traffic and address individual market dynamics
- Collaborates with RSO Marketing team to implement system campaigns and programs & leverage customer insights to develop effective local store marketing plans
- Identifies opportunities to drive traffic and build brand awareness through grass roots marketing efforts
- Ensures Raising Cane’s philosophy is brought to life by supporting the communities through local marketing events, tools and partnerships
- Budget and invoice reconciliation
- Prepares and shares weekly, monthly and quarterly reporting and analysis on sales, traffic and other relevant data
- Collaborates with Business Unit Leaders and FP&A to inform company business unit sales and traffic forecast
Company Restaurant Marketing Strategy and Planning
- Identifies and evaluates sponsorship opportunities, including managing budgets and execution
- Partners with Director of Media Planning to ensure the correct strategy is deployed in each DMA, responsible for ensuring the Restaurant Marketing team is engaged in the detailed plans by proactively communicating with Restaurants, following up on execution results and provides market insights to plans
- Partners with the Customer Communications team to manage incidents and promote activity
- Partners with the Creative Services team to ensure brand standards are trained and reinforced
- Leads the development and execution of marketing plans to support new restaurant openings