Job Description

Heartland is a Doctor-led organization. The Regional Marketing Manager (RMM) directly engages the people we ultimately serve – our Doctors. Based in the field, the RMM is their strategic advisor and one-on-one consultant. The RMM will use market, patient, and doctor data and analytics to consult and collaborate with the doctor [and their offices] to develop world-class marketing programs that build their brands and deliver a high return on investment.

To be successful in the role, the ideal RMM candidate is a business and relationship builder – blending a strategic, analytic and “customer service” acumen. Earning their trust and supporting each Doctor’s objectives by growing their practice with measurable marketing is the role of the RMM.

ABOUT HEARTLAND DENTAL

With more than 1,400 dental offices supported across 38 states, over 10,000 team members and over 2,300 supported doctors in our support, Heartland Dental has a proven track record of growth and success. We’re looking for professional individuals who are open, positive and mentally flexible to join our network of support.

In 2018, leading global investment firm, KKR, became a majority investor in Heartland Dental with Ontario Teachers’ Pension Plan becoming a minority investor. These key relationships strengthen our company’s stability and growth rate. With annual revenues exceeding $1 billion, we continue to expand our profitability and nationwide footprint. Growth is derived from same-office growth, new office development and new affiliations.

RESPONSIBILITIES

The RMM is responsible for 1-2 territories consisting of 40-60 high-growth doctors who represent $30-40M in revenue. Interacting with Heartland’s Field Operations, Support Offices, and partner agencies, the RMM implements and optimizes local and individual doctor campaigns that drive new patient growth, office and territory production.

SPECIFIC RESPONSIBILITIES ARE:

• Intimately understand the new patient trends, local market and customer segments, and office nuances to inform marketing plan direction
• Know and visit every office in the territory, building relationships with the Operations partners and supported dentists
• Serve as a trusted advisor for establishing marketing relationships and directing spend
• Influence and recommend changes In marketing spend levels and channel choices using return data available from the corporate analytics team
• Leverage data, reports and channel choices made by the corporate analytics team relevant to the Individual office
• Teach, train, and support each office on the best ways to spend marketing dollars
• Use all the tools and analysis provided to communicate an easy and effective strategy that supports the unique office needs
• Lean In on earned media to launch referral programs, social reviews, monitor competitors to ensure the office has the best reputation and reactivation
• Be a teacher and advocate on new trends and marketing opportunities in communities of the supported offices
• Help oversee and facilitate programs locally and with corporate
• Leverage the marketing toolkit and media strategy provided by corporate center of excellence and localize the plan, ensuring it is effective, personalized and relevant to each supported office
• Ensure each supported office is truly represented and brought to life in the communities they serve
• Serve as the frontline marketing subject matter expert for each supported office
• Embed yourself in supported offices and activities, joining office and regional level meetings to understand their needs and what differentiates them within the community
• Understand the competitive landscape at an intimate level, visiting competitors to understand how to best differentiate the supported offices you support
• Act as the source of truth and insight around ways of generating new patients
• While not directly responsible for marketing spend, you influence spend as a trusted advisor

MINIMUM REQUIREMENTS:

• 5-7 years demonstrated marketing experience in multi-unit organizations
• Demonstrated success operating In an Influence operating model where your relationships, ability to explain and support has Influenced decisions
• Bachelor’s degree in marketing, business, or communications and 5 years’ experience in Marketing OR 8+ years of experience in Marketing
• Decision-making ability - makes timely and quality decisions based on a mixture of priority, analysis, wisdom, experience, and judgment
• Strong interpersonal and communications skills (written and verbal)
• Demonstrated ability to build and maintain effective working relationships with internal customers and external partners
• Proficiency with basic computer skills (Word, Excel, PowerPoint, etc.)
• Strong analytic and fact-based decision-making skills
• Willingness to travel up to 40% - day trips and some overnight
• Valid driver’s license and reliable transportation
• Live within or willing to relocate to the territory

PREFERRED EXPERIENCE:

• 5-7 years of hands-on experience developing and Implementing Integrated marketing campaigns a plus
• Working knowledge of Excel

ADDITIONAL INFORMATION

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

Company Description

Heartland Dental is the leading dental support organization in the U.S. with more than 1000+ supported locations nationwide. With our proven systems and unending support, we provide doctors and their teams with the non-clinical management relief needed to lead a successful dental practice. Founded by Dr. Rick Workman in 1997, we exist to accelerate a doctor’s learning curve towards becoming an excellent, productive and thriving clinician. As a doctor-led organization, supported doctors have full clinical autonomy, access to world-class education and full leadership of their individually-branded offices. Through years of experience, we have a proven track record of being an excellent career choice for new and tenured doctors. Supported doctors join a network of over 1,500 colleagues across the country who are committed to advancing the industry and providing excellent patient care in the communities they serve. Company Information: Heartland Dental 1200 Network Centre Dr, Effingham, IL 62401