Intro to the Innovation team

Innovation matters. With best in class research and predictive analytical tools, Nielsen BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. At Nielsen, you will work with industry leading marketers and see your work come to life.

Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At Nielsen, you can.

Be curious. Be collaborative. Be forward thinking. Join the Nielsen BASES team and work with our clients as a consultant, a problem solver and the voice of Nielsen BASES at our clients.

We are looking for people passionate about market research to join the BASES Demand Innovation team in January 2019. We want to know why you're excited about a career in market research! Are you passionate about the consumer package goods industry? What classes, internships and/or work experience have you had to prepare you to be an integral part of a client's product development journey?

Job Purpose

• To execute marketing research studies by contributing to consumer survey content in addition to compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations
• Generate polished diagnostic analyses/reports, summarizing BASES insights and recommendations in a concise, client-friendly manner
• Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business

Responsibilities

• Execute against projects across a variety of clients, meeting agreed upon milestones
• Accountable for high quality client deliverables in partnership with the Client Service team
• Delivers work without data errors and inconsistencies
• Partner with forecast analysts to provide cohesive insights and recommendations to our clients
• Develop mastery of BASES products and services
• Develops mastery of proprietary tools and metrics within first 6 months of the job
• Responsible for supporting Client Service team on value add and meta-analysis
• Contribute to consumer survey content in partnership with Client Service and operations teams
• Summarizes data for the production of tables, charts, and graphs
• Develops a strong understanding of successful innovation within the first 6 months of the job (Nielsen BASES Factors for Success, Demand Driven Innovation Theory) and apply this understanding to client deliverables
• Demonstrates basic understanding of what drives in-market sales and forecasting theory
• Analyzes study results to draft emails, reports, and presentations
• Participate in client discussions/presentation and work through implications, and recommendations based on the data
• Support special projects and thought leadership initiatives
• Handles project related client correspondence as needed
• Supports the development of client training related to consumer demand principles

Success Factors

• Strong analytical thinker
• Strong organizational skills
• Ability to manage projects and deadlines independently
• Attention to detail and ability to deliver high quality results
• Strong written and verbal communication skills, and ability to clearly pull together a story based on data that will resonate with the client
• Ability to understand market research results and use these results along with in-market data to pull together a story
• Ability to prioritize and meet deadlines
• Demonstrates ability to execute against projects for a variety of BASES products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
• Work effectively with forecasting and Client Service teams to execute projects

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.