When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

Responsible for planning, executing, and evaluating channel marketing programs that align with the business goals and brand identity of the organization. This can involve developing relationships with channel partners to understand their needs and expectations, creating channel-specific marketing materials such as brochures, flyers, webinars, newsletters, or case studies, designing and implementing channel incentives, promotions, and loyalty programs to motivate and reward partners. Additionally, a channel marketing Director / Sr. Manager must monitor and analyze channel performance, feedback, and market trends to adjust strategies accordingly. Furthermore, they must coordinate and communicate with internal stakeholders such as sales, product, or marketing teams to ensure consistency and alignment.

What we’re looking for...

• Establish and Maintain Channel Partner Program Strategy, Policies and Processes (tiered programs, program policies managing the program this person would be apart of)

• Brand and launch the program into the market.

• Establish and maintain Channel Partner Program Marketing Offers and supporting marketing assets. (partner specific content, promos and incentives)

• Evaluate go forward strategy i.e. reverse lead share program (to the partner)

• Manage Content Management System (CMS) for channel marketing material in Partner Portal

• Create and manage partner demand generation campaigns (collateral, copy, email, digital components). Reporting and tracking of engagement and efficacy.

• Establish Partner Certification Program in conjunction w/ Channel Operations and Learning & Development (L&D).

• Oversee Partner Demand Generation Activities. Establish, inspect, manage Partner marketing plans. Coordinate with Channel Account Managers, Legal, Content Intake & Creation Teams.

• Partner Event Management (i.e. industry events, CIO roundtables, partner events, partner prospecting).

• Develop, Maintain and Deliver Partner Co-Marketing Content

• Partner VZC Branding Content, Policies

• Partner comms i.e email, microsites, events, partner satisfaction survey

• Establish and maintain Partner Market Development Funds (MDF) Program, Policies, Procedures, Submittals, Approvals

• Manage Partner MDF Budget (PO / AP process adherence)

• Identify and Support any Systems, Platforms and Software required to drive growth of indirect channel partner business (Partner Portal, PRM, CRM / SFDC Dashboards, Reports, Analytics, BI) as it pertains to the Channel Marketing Function on an as needed basis

• Performance management of overall relationship with the partner.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• 8 or more years of experience in a marketing or sales role

• Proven track record of driving revenue growth through effective sales/channel enablement and channel strategies

• Experience developing and implementing channel marketing and channel enablement programs, tools, and processes

• Experience with project management in a highly matrixed and customer-centric organization

• Experience interpreting complex data and turning insights into actionable strategies

• Experience with marketing automation tools, CRM systems, and analytics platforms

Even better if you have one or more of the following:

• Excellent leadership and communication skills

• Strong analytical skills

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

You want more out of a career. A place to share your ideas freely. We power and empower how people live, work and play by connecting them to what matters most. If that inspires you, start the next chapter of your career here.