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We are looking for a Data and Supply Strategist to join our digital marketing team. As a member of the Digital Marketing Base Marketing organization, you will play a pivotal role in optimizing our paid media campaigns by developing, refining, and reviewing our audience segments.
You will work closely with the Verizon Consumer Paid Media teams to ensure our advertising efforts are effectively targeted and aligned with our overarching business objectives. This role requires a deep understanding of data analysis, audience segmentation, and the paid media landscape.
You lead the development of a test and learn strategy to continuously improve our audience segmentation using first and third party data. You will also collaborate with the rest of the adtech team to develop improved customer experiences for the specific audience segments developed.
Responsibilities include:
Partnering closely with Digital Media teams to execute strategy and refinement for audience segments across paid media platforms (e.g. Google, Meta, Yahoo, The Trade Desk, Innovid, Smartly, etc.).
Utilizing advanced analytics tools and techniques to find actionable insights for audience optimization.
Collaborating with internal stakeholders, including analytics, creative, and site teams, to ensure audience targeting is appropriate for business goals.
Developing audience-based rules into DCO feeds.
Working with our identity solution partner to uncover new audience segments.
Establishing rigorous QA processes and incorporate automation to expedite processes.
Staying on top industry trends, best practices, and emerging technologies in audience targeting and paid media advertising to drive continuous improvement and innovation.
Understanding and influencing consumer online behavior fascinates you. You dig into data to find the story within. When you see the results of your effort show up in the latest report update, you know you have succeeded. You want to have a real impact and have your insights translate into new business. You value the perspectives of others and understand that the best results come from different points of view. You are detail oriented and are dedicated to support the greater Media team's success.
You’ll need to have:
Bachelor's degree or four or more years of experience.
Four or more years of relevant work experience.
Proven track record of success in implementing and developing audience segments for paid media campaigns.
Marketer/agency/consultative services experience in programmatic media strategy & investment.
Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
Experience with primary buying platforms DSPs (Yahoo, Google, Amazon, Trade Desk).
Even better if you have one or more of the following:
Knowledge of Adobe Experience Platform, Epsilon PeopleCloud, and LiveRamp.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
Experience in data-driven targeting and reach strategy.
Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Demonstrated ability to work independently and within a team in a fast changing environment with changing priorities and changing time constraints.
Ability to interpret business requests and communicate findings in an intelligible manner.
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
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We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $89,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
You want more out of a career. A place to share your ideas freely. We power and empower how people live, work and play by connecting them to what matters most. If that inspires you, start the next chapter of your career here.