When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

The Direct Response Marketing Activation Manager is responsible for the creative strategy, design development, and final asset delivery for direct-to-customer communications.

What you'll be doing:

• Interfacing and collaborating with the business unit to align on business strategies that drive specific line-of-business KPIs and messaging/creative consistency across multiple customer touch points and tactics.

• Building creative with an external agency that is thoughtfully integrated with other channels and aligns to overall direct response best practices.

• Leading and executing the 360-process for all channel-specific campaign elements – email, direct mail, mobile push notifications, and EMS/RCS – ensuring that work is done on time, within budget, and aligns to the approved strategy.

• Leading end-to-end creative process from creative brief, through design development, to final delivery of proofed assets to the business unit.

• Presenting creative at various levels - all the way up to SVP - with the ability to sell-in and defend creative work

• Partnering with external agency on schedules, scope, and ensuring creative concepts elevate the customer experience, reviewing creative and providing constructive, actionable feedback

• Collaborating with multiple stakeholders across the business unit and the broader Marketing Activation team to deliver campaigns that fulfill the needs of the business, brand, and consumer.

• Understanding specific customer segments and channel test strategies, as well as analyzing campaign results, to make recommendations for optimizing future creative executions

What we’re looking for:

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

Even better if you one or more of the following:

• Knowledge of integrated marketing processes and principles.

• Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments

• Strong writing, communication, and collaboration skills to work closely with all internal and external partners of all disciplines

• Creative problem-solving skills; can analyze information from various sources and extract key messages/needs/next steps.

• Previous experience in MarCom, CRM, Agency Management, Digital Marketing.

• Experience in all things Direct Response; knowledge of tactics, segmentation, creative execution, and creative testing.

• Willingness to take smart risks, defend work and make strategic decisions.

• Willingness to work in a flexible, dynamic and fast-paced environment.

• Commitment to upholding the Verizon Brand, culture, and credo.

• Act as an ambassador for the marketing department objectives and point of view on the company’s brand and its visual and verbal brand identity.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $108,000.00 and $201,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

You want more out of a career. A place to share your ideas freely. We power and empower how people live, work and play by connecting them to what matters most. If that inspires you, start the next chapter of your career here.