You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
We are looking for a Director of Creative Strategy on the Marketing Creative team. The role will focus on leading efforts in the Consumer Home Internet vertical with projects including, but not limited to: Promotion, Value proposition, product launch, and 3rd party partnerships.
Driving both creative and messaging consistency from a 360 consumer engagement touchpoint perspective within and outside the marketing organization.
Managing messaging/comms needs across the traditional and digital spectrum portfolio of network, product, and emerging technology services.
Managing projects for consistent execution of campaigns across disciplines like ATL/BTL Media, Social, .com, Experiential, and more, as well as leading a team in support of these goals.
Leading the development and execution of world class creative in new/different ways, inclusive of both traditional and digital creative.
Driving communications strategy development based on insights that are grounded in consumer and competitive intelligence.
Participating and being the voice that represents the Creative Marketing discipline in a cross functional process that drives innovation and culture shaping ideas attached to our brand.
Creating demand across the entire product portfolio of traditional and new products, services and accessories in the area of network services, wireless services & emerging technologies.
Managing the creative vision for world class break-through advertising that leverages a unified strategy for a fully integrated execution
Managing the creative, production and execution process for advertising materials in the digital spectrum by working effectively with external agencies.
Developing partnerships with the Marketing Activation team, business units, and the internal marketing organization to ensure project timelines and deliverables are completed and evaluated.
Working directly with Verizon legal to secure legal approval on all advertising materials and communicate any feedback to advertising agencies and internal teams.
Managing production budget for all advertising executions and ensuring billing and accrual accuracy with internal finance team and advertising agencies.
Monitoring the competitive landscape to constantly stay abreast of new developments and marketing opportunities.
Bachelor's degree or four or more years of work experience.
Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Six or more years of wireless experience and an understanding of wireless industry trends and key business drivers.
Six or more years of experience in digital, media, and communications planning.
Six or more years of experience in segmentation communications planning.
Willingness to travel up to 25%.
Experience in creating and increasing demand for a portfolio of products and services.
Organizational, interpersonal, presentation, oral and written communication, and negotiation skills.
Experience with and the ability to lead and motivate teams.
Ability to perform executive communications via Excel, Word and PowerPoint.
Ability to engage and influence large teams and functional leaders.
Ability to meet deadlines, complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously.
Ability to work under pressure, on multiple assignments, with strong attention to detail.
Ability to bring teams with differing opinions to a common place by identifying common ground and negotiation.
Experience working with multi-cultural advertising.
Knowledge of creative production process (TV, Radio, Print, Digital, OOH).
Advertising agency experience or experience managing an agency.
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
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We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
You want more out of a career. A place to share your ideas freely. We power and empower how people live, work and play by connecting them to what matters most. If that inspires you, start the next chapter of your career here.