Introduction

IBM Quantum is an industry first initiative to build universal quantum computers for business, engineering and science. This effort includes advancing the entire quantum computing technology stack and exploring applications to make quantum broadly usable and accessible. With a worldwide network of Fortune 500 companies, academic institutions, researchers, educators, and enthusiasts, we are committed to driving innovation for our clients in the IBM Quantum Network and the Qiskit Community.

Your Role and Responsibilities

• Help define and develop the positioning/messaging for IBM Quantum Services; partner with the product team to develop a tactical marketing plan in support of the product roadmap and go-to-market strategy on IBM Cloud platform.

• Advocate for our existing and prospective users and become the go-to specialist for Quantum Services both internally and externally; demonstrate skills and strategies for audience segmentation, nurture, and retention

• Work closely with cross-functional teams including product, design, sales, offering, comms, and IBM Cloud and drive launches for our features across quantum services

• Scope and execute marketing strategies needed to reach different audience segments: talk regularly to internal and external developers and prospects and bring in qualitative and quantitative insights that guide your work (content, messaging, positioning, etc.).

• Develop product positioning and messaging advised by user research, market insights, and understanding of features —APIs, SDKs, programs, developer tools; Continually evaluate competitive landscape to ensure product differentiation and adjust messaging

• Build and launch creative campaigns + content across the top and mid funnel: drive awareness of IBM Quantum Services to early adopters and developers, help them choose and start on IBM Quantum; liaise with IBM demand gen teams to incorporate best practices for demand strategy, end-to-end, audience-first marketing programs

• Establish the right metrics and campaigns that drive adoption on an ongoing basis

If you are hired into a Colorado work location, the anticipated compensation range for this position is $56,000 to $112,000 based on a full time work schedule. Your ultimate compensation may vary depending on your job-related skills and experience. For Part time roles, the compensation will be adjusted accordingly.

Preferred Work locations: Yorktown Heights, NY or remote.

Required Technical and Professional Expertise

• 5+ years of relevant work experience that can span marketing, product marketing, developer relations, developer evangelism, or product management.

• 2+ years of product marketing or developer marketing experience working in technology, infrastructure, or platform companies.

Preferred Technical and Professional Expertise

• Technical proficiency and familiarity with APIs, SaaS and developer tools.

• Startup and large company experience.

• Strong project management

• Ability to enjoy learning about complex technical products

About Business Unit

IBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate - they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world’s most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio  designed for cognitive business and optimized for cloud computing.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBM

Are you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

Location Statement

IBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

• 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

• World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

• Well-being programs to support mental and physical health.

• Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

• Select educational reimbursement opportunities.

• Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

• Giving and volunteer programs to benefit charitable organizations and local communities.

• Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.