Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

ROLE OVERVIEW:

Demand Strategists design, orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation, relationship and revenue outcomes in direct alignment and support of strategic business plans. IBM puts customers at the heart of everything we do; IBM Demand Strategists exercise extreme empathy for all customers, prospects and users, making sure content is compelling and valuable and served up at the right time, in the right channel, in the right context.

KEY RESPONSIBILITIES:

Demand Asset Creation & Execution

• Partner with demand strategists to understand paid media & email priorities and asset requirements for a specific campaign

• Consolidate all demand asset requirements and partner with the content team on the creative briefing

• Consult during creative production on best practices for select channels

• Partner with demand strategists & content team to select best available assets to use for content syndication buy across the campaign

• Own creation of required interactive content syndication landing pages

• Own all paid media & email execution intake forms & hand off with media and automation teams

Demand Journey Globalization

• Interlock with geography teams to enable them on campaign media priorities, journey, available assets and globalization status

• Partner with geography demand strategists to understand translation needs for demand programs

• Manage end to end workflow of paid media & email globalization

• Ensure our geography teams have all of the tools they need to execute local media flawlessly

• Collect feedback about what's working and submit requirements to core team on geo unique needs for media/email

• Develop standards and efficiencies in the process to globalize priority campaigns

Performance Optimization

• Understand brand to demand media performance trends for the assigned campaign & work within the squad to diagnose and optimize performance issues

• Readiness to explain emerging performance opportunities or challenges

• Insight into action – cycling of performance insights directly back into planning and orchestration

Required Technical and Professional Expertise

• Bachelor’s degree in marketing, Communications, or similar functional area

• Proficient in Microsoft Excel

• Strong organization and project management skills

• Strong communication skills

• Strong problem-solving skills

Preferred Technical and Professional Expertise

• Experience in Adobe tools such as Workfront, Marketo etc.

• Experience in Google Analytics

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBM

Are you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

Location Statement

IBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

• 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

• World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

• Well-being programs to support mental and physical health.

• Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

• Select educational reimbursement opportunities.

• Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

• Giving and volunteer programs to benefit charitable organizations and local communities.

• Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.