The ideal Program Lead candidate has extensive experience managing email execution process and comprehensive functional knowledge of the Salesforce Marketing Cloud platform. The candidate must be able to lead requirement gathering sessions and manage campaign\project timelines. The candidate must also be able to manage customer expectations and scope by working closely with stakeholders and other internal parties as appropriate.

WHAT YOU WILL DO:

• Translate client requirements and execute on digital marketing solutions and campaigns.
• Review client requests and delegate responsibility across delivery teams and resources.
• Offer marketing advice and suggestions on campaigns to the client.
• Ensure that delivery is within internal process and the agreed upon service levels with our clients.
• Manage campaign schedules and timelines.
• Communicate and escalate workload and staffing issues to Senior Manager.
• Monitor the day-to-day delivery of digital marketing services including email campaigns, data exports, campaign summary reports, web lead capture, etc.
• Facilitate recurring status calls with the clients.
• Research and escalate technical and platform related issues that impact our ability to deliver services to the client.
• Fully integrates into the customer environment and becomes an expert in their regulated processes. Provides thought leadership to the customer on how to improve those processes to increase efficiency, speed or quality.

#GD17

PRIMARY LOCATION CITY/STATE:

Homebased - Conway, Arkansas

ADDITIONAL LOCATIONS (IF APPLICABLE):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

WHAT YOU WILL NEED:

• 4+ years' experience across any of the following roles: campaign manager, project manager, business analyst, email developer or Salesforce Marketing Cloud Architect.
• 2+ years' experience documenting business problems\requirements.
• Certifications (at least one of): PMP, SFMC Email Specialist, SFMC Developer, SFMC Consultant

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.