When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

The Senior Manager of Testing and Optimization will work with campaign managers across Verizon Consumer Group (VCG) to build out quarterly testing plans and to provide support and guidance in building structured, scalable and readable tests to maximize campaign performance. The Senior Manager will also work with the corporate research team for new messaging, product and creative research that will help drive meaningful insights and identify new audiences to support Verizon home and mobile products.

Responsibilities include:

• Partnering with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives.

• Supporting campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, etc.

• Executing agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization.

• Identifying opportunities for personalization and automation within campaigns, and providing support and guidance in the implementation of third-party technologies including Persado, Intent HQ, and more.

• Analyzing test results and producing readouts for campaign managers and partner teams.

• Presenting executive readouts to senior leadership and across Verizon on testing plans and results.

• Maintaining a depository of past test results and research to provide insights and support for business and product marketing teams.

What we’re looking for…

You’ll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience with campaign analysis, A/B testing or channel optimization.

• Experience working efficiently and meeting deadlines in a cross-functional, team-based environment.

• Proficiency with Microsoft Office software (Excel, PowerPoint, etc.).

• Experience presenting findings and insights targeted to what that audience cares about (up to the executive level).

Even better if you have one or more of the following:

• Bachelor’s degree, Master’s degree – better if you have an MBA.

• Qualitative and Quantitative research experience.

• Experience working in strategic planning or research.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $114,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

You want more out of a career. A place to share your ideas freely. We power and empower how people live, work and play by connecting them to what matters most. If that inspires you, start the next chapter of your career here.