The DB Marketing Project Manager responsibilities include:
Marketing Campaign Execution:
- Size opportunities and audiences for Marketing using SQL as well as campaign decision tools.
- Troubleshoot and investigate data issues that may arise and recommend appropriate solutions.
- Build, execute, and distribute marketing campaign related reports.
- Audit marketing campaigns to ensure specifications have been implemented properly within campaign tools.
Organizational Scope, Accountability & Strategic Leadership
- Manages multiple channels within one or more functional specialties
- Educate marketing partners on new toolsets, and help develop and implement best-in-class customer-centric campaign strategies.
- Provide insight driven recommendations to enhance strategies and drive synergies across the organization.
Knowledge
- Working knowledge of customer-centric marketing techniques.
- A strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, timeline and task plan analysis and visualization techniques.
- Experience driving data analysis and provides results to Business Partners.
Influence / Collaboration
- Interacts with cross-functional areas at the Functional Specialty level
- Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.
- Oversee List Processing Vendor team to support successful campaign execution.
Judgment / Decision Making
- Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.
- Works with considerable latitude for decision making in setting priorities under the area of responsibility.
• Applies knowledge, experience, and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.