Job Description

The Vice President, Mid Market Product is a newly created role reporting to the Senior Vice President, Product Strategy & Marketing. You will be responsible for accelerating the growth of the Epsilon’s integrated product suite ranging from Digital, Tech/Loyalty, People Cloud Messaging, Yieldify, CitrusAd, and Retargetly across the US Mid Market, EMEA, APAC, and LATAM regions.

The candidate selected for this role will have a blend of Product Management, Product Strategy, and Go-to-Market experience while partnering closely with Engineering teams globally. A successful candidate should have experience in developing and bringing to market a strong portfolio of Advertising Technology, Media, and Data products. The candidate will need to have a comprehensive understanding of the digital advertising space, its evolution over time, and demonstrate a strategic vision for the future of Advertising Technology and Media ecosystem.

Product Management, Strategy, & Go-to-Market

This role acts as an Epsilon innovator, building new products for Mid Market clients, partner agencies, media and industry. The role will develop and communicate key product differentiation strategies/messages to ultimately drive increased recognition and adoption of Epsilon’s people-based marketing solutions. Equally important, this role will ensure a unified global approach that applies to both core and developing markets outside the US.

Responsibilities:

_ Product Management_

• Define customer needs and stories with Epsilon product suite understanding while evolving existing platform(s) into new go-forward product set.
• Identify future product gaps and opportunities, understand competitive landscape and current customer insights and needs.
• Conduct embedded research and strategic value assessments of existing client and agency challenges/needs.

_ External_

• Participate in major pitches, client meetings, analyst briefings.
• Represent Epsilon’s products at key industry events, panels and presentations (CES, Adobe, etc.).
• Develop client education and engagement opportunities (whiteboarding sessions, client bootcamps and people-based marketing educational series).

_ Internal_

• Develop and execute Publicis cross-agency product adoption strategy.
• Define product requirements and participate in roadmap discussion with the PM team including things as feasibility, effort, financial impact (revenue / cost savings) and strategic value.
• Critical partner to other Product & Marketing stakeholders across the business, communicating plans, elevating questions, and paving our path forward; leveraging your knowledge of the market to influence the business and connect the dots for key stakeholders to drive increased alignment.

** Minimum Qualifications**

• Deep industry knowledge of Ad Tech media space.
• A minimum of 15 years of experience in management or supervisory roles within large-scale media businesses.
• Strong collaboration skills and commitment to interdisciplinary thinking – ability to work across teams focused on strategy, technology, and data in service to new product solutions.
• Must be able to lead product transformation visioning and roadmap, while at the same time being comfortable in rolling up sleeves and lead the day-to-day activities.
• Successful managing and delivering a wide variety product solution to internal and external stakeholders.
• Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently.
• Proven experience influencing a business or marketing strategy through the application and/or management of competitive information, market awareness and product positioning.
• Ability to think strategically and ‘big picture’, to formulate appropriate product solutions to solve client business needs.
• Excellent verbal and written communication skills and adept at developing relationships across diverse teams (including statistical, technical, and marketing resources).
• Highly motivated, collaborative, and innovative.
• Demonstrated experience in providing effective leadership.
• Strong skills in coaching and mentoring team members.
• BA/BS degree. Advanced degree and/or MBA desirable.

Salary Range: $220,000.00 – $240,000.00 + eligibility for bonus

Additional Information

Epsilon at Our CORE

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Curious about life at Epsilon? Explore Our Culture, DE&I initiatives, and our commitment to our communities.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge : Flexible time off (FTO), 14 paid holidays
• Time to Recover : Paid sick time
• Family Well-Being : Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks : Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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