Job Description

The Guinness Brand Spokesperson a.k.a. Brewery Ambassador is responsible for delivering education to expand brand awareness for our portfolio of beer brands. Reporting to the Ambassador Supervisor, the Guinness Brewery Ambassador will develop trade relationships and interact face-to-face with the beer community across a designated territory. 

THIS ROLE, PENDING SAFETY MEASURES AND TRAVEL RESTRICTIONS DUE TO COVID-19, MAY HAVE PERIODS OF TRAVEL, UP TO 50% THROUGHOUT THE YEAR.

Here’s a small sample of what you’ll be doing. NOTE, JOB RESPONSIBILITIES MAY SHIFT IN RESPONSE TO LOCAL/STATE ORDINANCES RELATED TO COVID-19.

TRADE EDUCATION. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumers

FORMAL MEDIA TRAINING PREFERRED - Social Media; On Camera Presence; Video

BRAND REPRESENTATION. Represent brand(s) at local trade-focused events with education, mentorship, networking, and tastings

EDUCATION CONTENT DEVELOPMENT. Works with National Development Manager to develop industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as needed

BRAND ADVOCACY.  As an industry influencer, proactively seek out new opportunities for our brands to appear authentically within the territory

CULTIVATE OPPORTUNITIES. As an industry influencer, seek out opportunities within the territory for brand engagement with noted members of industry trade

·SOCIAL MEDIA PRESENCE. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise

TRADE ENGAGEMENT. Drive brand presence, performance, and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions

AGENCY MENTORSHIP. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industry

AGENCY ACCOUNTABILITIES. Complete accurate and timely management of agency initiatives including:

o   Budget and expense management

o   All reporting responsibilities

o   Tracking and management of performance data using agency-appointed platforms

o   Participation in all internal training initiatives

o   Point of sale, asset, and warehouse management

o   Brand, market, competitive and customer insight curation

o   Media training, as scheduled by agency HQ

LEGAL AND COMPLIANCE ACCOUNTABILITY. Maintain all legal and marketing code guidelines

WHAT SUCCESS LOOKS LIKE:

• Delivery of program activities
• Sharing of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
• Performance growth (exceeding goals) in on-premise accounts across market
• Growing presence on social media
• High rate of positive feedback from attendees of education seminars
• High rate of added value across the Gulf Coast and South Atlantic Regions (going over and above with our client partnership in the field)
• Expanding education knowledge across all teams and trade channels

Qualifications

•  7-10 years of experience in the beer, spirits, or hospitality industry
• Bachelor’s Degree required
• Must be 21 years or older
• Cicerone Beer Server Certification (Level 1) - required
• Confident and outgoing with excellent personal presentation and communication skills
• Passion and expertise for beer highly regarded
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Ability to tailor communications for a variety of environments
• Must have working knowledge of Microsoft Office
• Deep understanding of market and industry trends
• Strong budget management skills
• Social media fluency 
• Ability to work remotely
• A valid driver’s license and access to a vehicle (travel required)
• Desire for mentorship and willingness to mentor others, contribute to team culture
• Spanish Speaker a plus

Additional Information

The base compensation range for this job classification is between $80,000 and $99,000. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Inspira Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.