Job Description
About This Role
The Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.
Specifically, this role will be responsible for the strategic thought partnership and the development and execution of insights plans, including primary market research, secondary analytics, and field insights. You will work with the Brand team to scope and prioritize areas of market research and analytical approaches to support growth opportunities for the MS therapeutic area. Additionally, you will also be responsible for developing holistic and integrated analytical plans to support the performance and proactively identify opportunities for the MS franchise.
What You’ll Do
• Serve as a key strategic thought partner for the HCP and Consumer marketing teams and go-to team member for insights
• Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
• Bring “voice of the customer” in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
• Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
• Direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic insight to senior leadership
• Lead Integrated Customer Planning (ICP) and strategic budget planning process for MS CD&I, and provide commercial team with comprehensive performance, customer, and market insights to support strategy & resource investment
Who You Are
You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.
Qualifications
Experience Required
• 5+ years of patient / customer research experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the healthcare industry
• Strong project management experience - managing projects end-to-end (Defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization)
• Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)
• Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
• Driven, highly self-motivated, confident, high-energy individual
• Experience working with a branded, consumer facing product
• Experience in the Multiple Sclerosis Therapeutic Area, a plus
Education
• Bachelor's Degree Required, Master’s Preferred
Additional Information
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.