Media Planning Director

Zimmerman Advertising

Media Planning Director

National
Full Time
Paid
  • Responsibilities

    Overall Objective

    The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.


    Responsibilities

    · Learns all phases of the clients’ marketing objectives.

    · Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

    · Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members.

    · Manage clients’ expectations with leaders, clearly communicating media strategies to clients

    · Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

    · Prepares media authorizations per approved plans/project requests.

    · Prepares budget recaps for clients.

    · Trains and supervises supervisors, planners and assistants in all media channels

    · Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

    · Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

    · Participates in new business project assignments.

    · Assists accounting department in reconciling variances and assuring proper payments.

    · Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

    · Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

    · Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.

    · Develop POVs as needed in response to client needs or requests

    · Ensures relationships with account teams are harmonious and productive

    · Regularly meets with stakeholders to ensure alignment

    · Regularly meets with direct reports to provide feedback and coach/develop team


    Requirements

    · Bachelor’s degree in related field or equivalent experience

    · 8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency

    · Prior experience in a supervisory and/or Director role is required

    · Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

    · Excellent presentation and writing skills

    · Proven ability to develop high quality media strategies that drove results

    · Experience negotiating short and long-term contracts with vendors

    · MS Office: Internet Explorer, Excel, Word and PowerPoint

    · Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

    · Experience working in a results-focused, fast-paced environment.

    Required Skills

    Required Experience

  • Industry
    Marketing and Advertising