Programmatic Manager

Z

Zimmerman Advertising

Programmatic Manager

Fort Lauderdale, FL
Full Time
Paid
  • Responsibilities

    The performance media group (ZTD) is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the media and account services teams in managing client relationships. This Manager role is expected to employ and continually define the state - of - the - art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives .

    Responsibilities:

    Performance Management

    • Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
    • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
    • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Zimmerman to increase share of budgets
    • Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
    • Able to make compelling arguments based on data and results for more client data access
    • Hands-on execution and management of day-to-day performance of client campaigns
    • Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
    • Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
    • Execute OMNI and 3rd party planning, activation & measurement tools as client needs dictate

    Programmatic Planning & Execution

    • Programmatic team at Zimmerman work very closely on a daily basis , and are seated together in regional account teams and are both client-facing roles
    • Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients
    • Work closely with agency account teams and brand clients to develop best-in-class solutions
    • Increase Zimmerman revenue and market share through new client development and upsell of existing clients
    • Translates client goals and KPI’s to platform activation strategies/tactics
    • Drive planning & discovery in console
    • Develop and implement all media mix logistics, definitions, processes at client-level
    • Communicate day-to-day format, screen, platform performance to clients and agencies as needed

    Requirements:

    • 3-5 years of experience managing client campaigns with proven track record of client success with recent managerial experience in performance or direct-response online advertising
    • Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
    • Experience managing online Display, Paid Search, Social, and Mobile campaigns
    • Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
    • Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
    • Proactive, self-starter, capable of setting goals and reporting progress
    • Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
    • Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
    • Ability to multi-task, prioritize, and balance time across several clients, multiple partner relationships, and internal initiatives on a daily basis.
    • Data analysis in Excel, including Pivot Tables & basic statistics.
    • Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification

    Required Skills

    Required Experience

  • Industry
    Marketing and Advertising