Description

In this role, you will introduce your peers to Tapatío Mexican meals, driving brand awareness and making it the frozen meal of choice on your campus! 

Your main tasks are to: (1) Buy Tapatío frozen meals from your local Walmart (you will be reimbursed!) to distribute unopened, uncooked meals on-campus ; (2) Create and share engaging social media content on your personal Instagram and TikTok accounts. The best content may get promoted, giving you wider visibility and a chance to build your social media following.

We're selecting multiple Brand Ambassadors at each university. If you know friends who would be interested, share this job and encourage them to apply – you might get to work together!

NOTE: There must be a Walmart near your campus carrying the Tapatío meals for you to be eligible for this job. Submit your application if you have a Walmart near you & we will confirm on our side.

Timeline: This part-time role runs through the Spring 2025 semester/quarter.

About Tapatío:

Tapatío started in 1971 by Jose Luis Saavedra and grew from humble beginnings as a small, family run business to today being the No.1 hot sauce brand sold in California. More than 50 years later, Tapatío is still a family run business that keeps its values of never compromising on quality and delivering on the needs of the consumer at its core. With its unique flavor profile, Tapatío is a perfect choice to enhance virtually any type of food!

Learn more here: Tapatío Hot Sauce (@tapatio1971) Official | TikTok

Benefits

• Earn a $875 stipend for completing the program, split into biweekly payments via PayPal or Venmo.
• Receive free Tapatío gear that has been pre-selected to wear at your activations/around campus
• Enjoy a fun, part-time job that fits into your busy college schedule
• Play a role in Tapatío’s growth story and interact with their team throughout the program
• Gain valuable entrepreneurial experience in marketing and communication

Responsibilities

Over the course of the Spring semester/quarter, you will complete the following tasks:

• Purchase 50 Tapatío frozen meals from your local Walmart to distribute on-campus. Ambassadors must distribute unopened, uncooked meals. The goal is to hand out the meals in an experiential way. Think of a watch party with your friends or within a Greek/student org you’re a part of. Ambassadors will be reimbursed for purchasing the frozen meals. All meals will be sampled for free.
• 5 TikTok posts - we will boost the best content through TikTok spark ads throughout the program
• 2 Instagram Reels - repost of your best performing TikTok post
• 5 Instagram stories
• Top performing Ambassadors will be invited to participate in 1 Lunch & Learn video group call - this is an exclusive networking opportunity with members of the Tapatío marketing team

In addition to the tasks above, you will also be responsible for the following logistics:

• Pre-program virtual training & planning
• Weekly communication with EvolveZ via Slack and video calls
• Capture & submit picture and video content throughout the program
• Adhere to task due dates/milestones that will be shared during program training

Qualifications

• There must be a Walmart near your campus carrying the Tapatío frozen meals for you to be eligible for this job.
• Must be a full-time, currently enrolled college student available to promote Tapatío in-person on your college campus in the upcoming Spring 2025 semester/quarter.
• Should not be participating in another Ambassador program within the frozen meal industry.
• This paid, part-time role is as a 1099 Independent Contractor. Applicants must be legally eligible to work in the US and possess a valid SSN.
• Passionate about event planning, social content creation & promotion, and being a trendsetter for new products amongst your peers. Added bonus if you already love Tapatío!
• The ability to connect with on-campus organizations (Greek Life/campus clubs) is crucial for this role.
• A strong presence on Instagram and TikTok is required. For Instagram, we require applicants to have at least 1,000 followers with strong engagement rates. For TikTok, we require applicants to consistently have videos that generate over 500 views.
• Ambassadors must make their Instagram & TikTok accounts public and unhide likes throughout the program.

HOW EVOLVEZ WORKS:

EvolveZ works with brands like Tapatío to create and execute their Brand Ambassador programs. For this program, the EvolveZ team will interview, hire, train, and manage the Ambassadors on a weekly basis, while the Tapatío team maintains general oversight.

The EvolveZ referral program awards you bonuses ranging from $100-$250 for anyone you refer that's hired for any job. Here is a document that outlines the bonus payouts at each university - if you are interested in referring your peers, let us know here & we will get you set up!

Evolvez is a leading platform connecting students to Brand Ambassador jobs offered by Fortune 500 companies like PepsiCo, SoulCycle, Dr. Dennis Gross and The Economist.

We place Ambassadors at the center of our focus. We hire the best students and trust them to show initiative - both in maximizing their skill set and accomplishing their goals. In return, we ensure Ambassadors receive good pay, gain relevant experience and make important connections.